Bricktowntom's Market Place Sharing Industry News And Resources To Help You Succeed Online.

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Bricktowntom's Market Place Sharing Industry News And Resources To Help You Succeed Online.

Branding Identity

The phrases “brand” and “logo” are sometimes used interchangeably. Here’s how to create a distinctive (and memorable) brand identity in 2023. Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating …

Learning from Lululemon – When Should You Expand Your Offerings?

The WSJ reports that Lululemon, the activewear clothier for women’s yoga apparel is expanding beyond its roots. There’s a lesson in this for business owners. Often times we’re advised to go niche and that is GOOD advice. However, as you grow and you gain expertise in one market, it’s ok …