If you’re looking to improve your website’s traffic and overall engagement, you need to start implementing a content marketing strategy. Content marketing is one of the most effective ways to reach your target audience and engage them with your brand. Below, we will discuss essential elements that are key to …
The phrases “brand” and “logo” are sometimes used interchangeably. Here’s how to create a distinctive (and memorable) brand identity in 2023. Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating …
When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products …
Why learn to code? Find out how coding can help you and your career, and learn what you need to know to decide if it’s a fit for you. Continue reading Why Learn to Code? 17 Benefits of Learning to Code on SitePoint. Source: Site Point Republished by Blog Post …
Once you get into a steady rhythm of site-building gigs, it’s a good idea to look for other sources of recurring revenue. In fact, one sits right under your nose. You might be hosting those sites on your clients’ plans or even shopping providers for them, but have you ever …
“The US warns companies to stay on guard for possible Russian cyberattacks.” This is a phrase you’ve likely seen or heard within the last few months. Russia’s invasion of Ukraine in February 2022 was not only fought with boots on the ground, but with hands on keyboards too. Hackers have …
Let’s face it. You build websites to sell more stuff, either your own products or clients’ inventory. While creating a website is an important part of the process, you’re up against millions of other ecommerce sites across the globe — hence the importance of link building for ecommerce. In fact, …
Marketing for web designers and developers can feel like dropping coins down a well — as your monies tumble into the ether, you wonder if your efforts reach anyone. Wouldn’t it be great to know what clients want? We thought so, too. We did a two-phase survey with clients to …
The hamburger menu has become synonymous with mobile apps and websites. It neatly hides navigation items until users need them. They’re great for saving space when screen real estate is limited. And we’re also seeing them utilized more on desktop devices as well. This makes sense for large, complicated menus …
