Artificial Intelligence (AI) has entered all marketing channels and email is no exception. It has made email marketing more effective and increased its ROI. If we go by the definition of AI, it is the simulation of human intelligence processes by machines, particularly computer systems. You can use AI in …
Let’s set the scene. You’ve got your business idea, you’ve started bringing in clients, created your website, and you’re set up for success…or are you? While things pick up, room for error and disorganization can begin to increase. When it comes to your business finances, you aren’t the only business …
SSL certificates are quickly becoming the fabric of the new web. It helps ensure that the web has a base level of privacy and integrity, while ensuring that information is transferred from point A to point B securely. It’s one of the core tenants of security for any modern website. …
There is something truly magical about meeting potential buyers at a live event such as a craft fair, farmer’s market, convention or similar outlet. There’s an energy of hope in the air that comes with the start of the event. You set up your booth, and you hope that the …
There is no greater resource than your present happy customers. Especially when it comes to selling your products and services to new prospects. While you can use their written words on your website or social media platforms, a video testimonial is much more impactful. It’s one of your most powerful …
The following article is an excerpt from PHP & MySQL: Novice to Ninja, 7th Edition, a hands-on guide to learning all the tools, principles, and techniques needed to build a professional web application using PHP and MySQL. In this tutorial, we cover how to set up a web server with …
As you may know, WordPress is written with the PHP coding language, which requires updates to the latest version in order to remain secure and running its best. But before getting on the latest version, it’s important to test PHP updates to ensure it works with the other components of …
One of the characteristics of JavaScript that makes it well-suited for functional programming is the fact that it can accept higher-order functions. A higher-order function is a function that can take another function as an argument, or that returns a function as a result. First Class Functions You may have …
As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the million other things on your to-do list, marketing can fall down the list of priorities. But it doesn’t have to be this way! Marketing automation …
