This post was originally published on June 15, 2016, and was updated on Sept. 14, 2017, and June 5, 2019. In today’s information age, every successful business needs a website — even small, independent ventures. But a great-looking website doesn’t have to cost thousands of dollars. With the right tools and …
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
For small business websites or eCommerce websites, user registration functionality is a common need. As a result, users share sensitive information when they register for an account on a website. This could include their mailing address, email address or even credit card details. It’s a necessity, as it offers users …
What is CRM and why do you need it? CRM is a customer database to help you keep track of customer interactions with your business so you can serve them better. CRM stands for “customer relationship management” CRM helps you follow up with potential customers. The lack of follow up …
It is undeniably true that not everyone possesses the qualities of effective leadership. Furthermore, possessing the characteristics of a leader is not sufficient in and of itself. Therefore, if you want to consider yourself a successful leader, you must put in the necessary effort. In addition, you must be willing …
If you’re looking for a way to make money with domain names, or if you’re a savvy investor trying to flesh out a more diverse portfolio, domain speculation may seem attractive to you. But is domain name speculation still a viable strategy? And if so, what’s the best way to …
A personal brand is essential to a leader and their company’s image. Business executives must be aware of how theirs is viewed by others. 1. Lead with compassion. Empathy is the first step to compassionate brand leadership. Empathy is letting go of your anxieties and taking an emotional risk to …
The first step after purchasing a domain name is to build and design your own website. But ask any small business owner about website design and you’ll find that building a website seems like too tall of a task to tackle on your own. Fortunately, technologies and tools have …
You’ve built a website, but how well does it perform for your end users? It’s crucial to ask this question, but how can you get answers? One excellent option is to use Lighthouse. Lighthouse allows you to easily and automatically analyze a web page’s performance and quality. It provides tools …
