The Genius of the Taylor Swift Marketing Machine… In the world of music, few artists have achieved the level of success and acclaim that Taylor Swift has. With multiple chart-topping albums, numerous awards, and a massive global fan base, Swift’s impact on the music industry is undeniable. However, beyond her …
Photography isn’t easy, and portrait presets help you make every photo look its best. You can boost colors, smooth edges, and stylishly fade surroundings into the background. And since you’re doing this in post-processing, you don’t have to get every image exactly right when you shoot it. To help get …
If you’re looking to add professionalism to your branded videos and marketing campaigns, consider using an animated logo reveal. An animated logo can be a great way to stand out from the competition by capturing the attention of your audience as they scroll through their newsfeed. Luckily, you don’t have …
Local search is crucial to a successful marketing strategy for small business. For any business to succeed, it must find ways to reach out to potential customers. Today, digital marketing is the go-to form of marketing and is an important part of doing business. One of the ways to improve …
So much of being a freelance web designer is about balance. Make sure to take time for yourself. Create efficient processes or even outsource tasks to ensure that you have time for your projects. But what about the projects themselves? When you have multiple clients to please, finding balance can …
The after effects of a data breach can reach far and wide. Lesser seen impact can include the cost of remediation, revenue loss, reputational harm, national security, even human life. The ripple effect of indirect costs—monetary and otherwise—can end up impacting a company’s bottom line for years. Accounting for the …
Barry Moltz new book, ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make, is a must-read to prompt you to take action. We know we need to take action. We know we need to change but we often don’t. We don’t take action. Based on …
Beginning in July 2018, the Chrome web browser will identify all sites that have not migrated to HTTPS as “not secure”. This obviously is not going to inspire confidence for your users, which is a key reason that many websites are transitioning from HTTP (hypertext transfer protocol) to HTTPS (hypertext …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
