What is one strategy to increase summer sales in B2B, during a time when many people are out of the office? To help your B2B business increase summer sales, we asked business leaders and marketing professionals this question for their best ideas. From developing strategic brand partnerships to engaging customers …
There is no greater resource than your present happy customers. Especially when it comes to selling your products and services to new prospects. While you can use their written words on your website or social media platforms, a video testimonial is much more impactful. It’s one of your most powerful …
Have you ever: Wanted to build something, because you cannot find it “retail”? Thought of making something custom for a specific need but don’t know where to start? Wanted to buy nice furniture but can’t afford high quality pieces? Thought of upcycling wood you found but afraid of messing it up? Struggle to find detailed plans to build …
Marketing is not easy. So many companies use a variety of tools, apps, sticky notes and Excel to manage their marketing. You’ve got the copywriter, the designer, the brand manager and other people all involved. The challenge? How do they communicate, follow up, keep track of deadlines and so much …
Our world is changing faster than ever. A lot of today’s jobs were beyond the scope of imagination just 20 years ago. That introduces a certain dilemma. Which skill should you focus on if you don’t know what’s in demand tomorrow? The answer: learn how to learn. Being able to …
Most professionals want an upward career path with frequent promotions. The aim is to boost our promotion rate and hence our growth angle. For instance, how career helpful is that geometry class? Focus on these personal branding criteria to speed up the process and get frequent promotions. Boss Career IQ …
In WordPress, transients are a particular way of caching data for a certain period of time. Instead of storing data in the object cache, transient data in WordPress is stored only temporarily, with the hopes that it will be updated occasionally. Transients are generated with a set maximum lifetime, after …
“The US warns companies to stay on guard for possible Russian cyberattacks.” This is a phrase you’ve likely seen or heard within the last few months. Russia’s invasion of Ukraine in February 2022 was not only fought with boots on the ground, but with hands on keyboards too. Hackers have …
When you are advertising a product as an affiliate to a company you will be given a unique link to that product that has your affiliate ID in it. This way the customers that come to the company’s website from your link are associated with you and only you. So …
