This article was originally published on Oct. 20, 2014. It was updated on April 25, 2017, and Dec. 7, 2018. You racked your brain to come up with just the right name for your business online. Your domain name — a name that perfectly represents who you are and what …
There is something truly magical about meeting potential buyers at a live event such as a craft fair, farmer’s market, convention or similar outlet. There’s an energy of hope in the air that comes with the start of the event. You set up your booth, and you hope that the …
You have a blog and you’re considering ways to make money from it. Your goal might be simply to generate some side income. Or perhaps you are thinking bigger and want to turn your blog into a money-making machine. Either way, you’ll want to weigh your options. Maybe you’ve heard about …
We compiled a list of 50 SEO stats and online search facts to remind you of something important: To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to …
One of the biggest challenges entrepreneurs face is getting their business in front of potential customers. Marketing attracts leads, leads become customers, and customers provide profit. Unfortunately, outreach, networking, and search engine optimization all play a role in marketing — and it doesn’t take long to realize that you’re looking …
The internet. Such a beautiful thing. Yet, like a wild animal, it can sometimes be dangerous. If you’ve been online for even a short amount of time, you probably know that sometimes bad things can happen to good websites. What’s the “Not Secure” warning about? If you’re seeing the warning …
If you’ve been working in the digital marketing field for a while, with focus on SEO strategies, you most likely know some basic notions about the term domain age. Even if the term does not have a complicated definition, not everyone is familiar with how it can influence their website’s …
Running a small hotel isn’t easy, but it certainly is rewarding. Right now, of course, things for small hotel owners are far from smooth sailing. As the COVID-19 saga rages on, marketing services as a hospitality business will require a certain level of out-of-the-box thinking. The small hotel marketing tips …
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
