Cyber attackers have spent considerable time and resource to develop cyberattack methods that evade detection. Which means a focus on complete attack prevention may be unattainable—or if attainable, not sustainable for very long. Cyber criminals are becoming increasingly organized, with increasingly sophisticated attack methods. For most organizations, this means it’s …
Entrepreneurship can be one of the most rewarding endeavors a courageous person think of and can take on. Usually when people hear the word “entrepreneur” they immediately think of someone who is leading the pack, independence, freedom and success. While all of those positive things sound nice, what about the …
Web hosting plays a vital role in a website’s success. Regardless of how beautiful or functional your site is, a slow or buggy server can destroy the user experience. It can also cost site owners in the form of lost business. And while we’d all love to have access to …
Have you ever considered what a browser does when your website loads? There are quite a few processes that happen. Your browser displays a mix of HTML, CSS, and JavaScript for you to view. When you are using a content management system, like WordPress, there are also data elements retrieved …
Think about how your brand, product, or service impacts the lives of those who use it. This provides the key to all of your branding efforts. When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, …
ClickFunnels Review – Is It Worth It For eCommerce? So, you want to convert website visitors into customers. And you’ve read that ClickFunnels might be the best way to do that. It sounds like a tantalising prospect: A sales page builder that does all the hard work for you …
This post was originally published on June 15, 2016, and was updated on Sept. 14, 2017, and June 5, 2019. In today’s information age, every successful business needs a website — even small, independent ventures. But a great-looking website doesn’t have to cost thousands of dollars. With the right tools and …
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
What is CRM and why do you need it? CRM is a customer database to help you keep track of customer interactions with your business so you can serve them better. CRM stands for “customer relationship management” CRM helps you follow up with potential customers. The lack of follow up …
