Affiliate marketing is on the rise, now more than ever. And, with that said, this lucrative marketing strategy is also becoming more and more saturated. With so many companies committing to online marketing and digital advertising, there’s a wide array of affiliate programs out there to choose from. It can …
It’s true that PKWARE’s most enduring legacy has been the ZIP format that founder Phil Katz developed in conjunction with Gary Conway in the late 1980s. Katz then used this format in his PKZIP program, offering exceptional data compression for that time. The next iteration of PKWARE’s ZIP solutions was …
For decades presidents have called small businesses “the backbone of America.” That statement rings true, perhaps now more than ever. The United States happens to be an incredible place to start your own business — and that is not something to take for granted. Though the economic landscape has changed …
Our world is changing faster than ever. A lot of today’s jobs were beyond the scope of imagination just 20 years ago. That introduces a certain dilemma. Which skill should you focus on if you don’t know what’s in demand tomorrow? The answer: learn how to learn. Being able to …
Elementor is one of the rare WordPress plugins that has spawned its own ecosystem. How did it happen? Well, the page builder is in use on millions of websites and is often bundled with themes. And it’s also built with extensibility in mind. Put it all together, and it’s no …
What is one strategy to increase summer sales in B2B, during a time when many people are out of the office? To help your B2B business increase summer sales, we asked business leaders and marketing professionals this question for their best ideas. From developing strategic brand partnerships to engaging customers …
The further we get into the 21st century, the more contradictory the web seems to become. We have a plethora of no-code tools aimed to make things easier for novices and professionals alike. On the other hand, we see service providers that are increasingly complicated to work with. This tug-of-war …
Business naming is big business. There are entire companies whose sole product is helping entrepreneurs identify the perfect name for their venture. Naming a business is not only difficult because of the endless possibilities available. It’s also challenging because so much can ride on a name — seventy-seven percent of …
Being a mentor is a rewarding experience. Not only do you provide value to the person you’re mentoring, but you’re getting new skills as well as the gratifying feeling of making a difference in someone’s life. Have you ever wondered how to become a mentor? Being a mentor can mean …
