Affiliate marketing is on the rise, now more than ever. And, with that said, this lucrative marketing strategy is also becoming more and more saturated. With so many companies committing to online marketing and digital advertising, there’s a wide array of affiliate programs out there to choose from. It can …
Communication with your customers is everything for your business. It’s how you form connections and strengthen relationships. It’s how you present your brand and market your products and services. And it’s the best way to resolve conflicts and address potential threats to your business. As we approach the second half …
Running a small hotel isn’t easy, but it certainly is rewarding. Right now, of course, things for small hotel owners are far from smooth sailing. As the COVID-19 saga rages on, marketing services as a hospitality business will require a certain level of out-of-the-box thinking. The small hotel marketing tips …
Let’s watch a TED talk today. Have you watched this talk from social psychologist Paul Piff – Does money make you mean? Their research team conducted various experiments to see how wealthy people behave. I’m very curious about the role of luck in life. Let’s see what they did in the Monopoly …
Setting the right business goals can provide your business with a sense of direction and allow you to measure your progress. But business goals shouldn’t be static and unchanging. Instead, they should adapt as you learn more about your business and your industry. So how often should you reevaluate your …
As a small business owner, you know that a credit card can be a helpful tool for managing your business’s finances. It’s also an excellent way to provide your employees with the means to handle their business expenses. But if they’re not used correctly, credit cards can quickly get out …
As an entrepreneur, you may know that creating a Unique Selling Proposition (USP) for your business is important. But what is a USP, exactly? And more importantly, how can you go about creating one for your own business? Let’s take a closer look at Unique Selling Propositions, why you need …
Franchises can be an excellent way to maximize business growth while minimizing the overhead costs involved with opening additional locations. You are basically leasing rights to your model, brand, and business strategy to another entrepreneur in a franchised business. The franchisee receives a proven business model and ongoing support to …
Time is such a precious thing – and yet it’s so easy to waste. To illustrate, a friend of mine who served in the military once remarked that much of their day was spent standing around, awaiting orders. It sounds a lot like a typical web design project – albeit …
