Evolving Brand Scams

Today’s bad actors are scam personal brand opportunists, and the players are like streams of water pouring over outdated or weak defenses. At its most basic level, cybersecurity is a data protection scams discipline in which we aim to preserve the “soft, chewy middle” of our organizations and our personal …

What Should Happen When a WordPress Theme or Plugin License Expires?

As the WordPress ecosystem continues to mature, it presents new challenges. Everyone from end-users, web designers, and theme/plugin authors is impacted. While it may seem like the open-source content management system (CMS) and its community are niche, the numbers say differently. When over 40% of the web is using the …

Basic Brand

A personal brand is more than a résumé. Your basic brand is more than an elevator pitch. It is more than a social media profile. Much more! Your professional brand is a codified manifestation of your innermost self, organized as a formalized expression of your outside professional self. It’s a …