Threads Is Coming for Twitter – Here’s What You Need to Know

A new app called Threads has been released by Meta, the parent company of Instagram, in the constantly changing world of social media. This application seeks to overthrow Twitter’s hegemony in the text-based sharing market. Twitter has vowed to sue Meta, as Twitter is not pleased with this new announcement. …

Branding Purpose

Think about how your brand, product, or service impacts the lives of those who use it. This provides the key to all of your branding efforts. When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, …

Evolving Brand Scams

Today’s bad actors are scam personal brand opportunists, and the players are like streams of water pouring over outdated or weak defenses. At its most basic level, cybersecurity is a data protection scams discipline in which we aim to preserve the “soft, chewy middle” of our organizations and our personal …