Email automation 101 — 5 steps to automate email marketing

Regardless of your niche, industry or sector, email is one of the most powerful marketing channels available to today’s business owners, with an ROI of $44 for every $1 spent. Ultimately, however, your email marketing success depends on how it’s done. When it comes to squeezing the most juice from …

Branding Purpose

Think about how your brand, product, or service impacts the lives of those who use it. This provides the key to all of your branding efforts. When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, …

What Should Happen When a WordPress Theme or Plugin License Expires?

As the WordPress ecosystem continues to mature, it presents new challenges. Everyone from end-users, web designers, and theme/plugin authors is impacted. While it may seem like the open-source content management system (CMS) and its community are niche, the numbers say differently. When over 40% of the web is using the …