Influencer Marketing: the $68M secret you don’t know

Pura Vida Bracelets reported $68.3 Million in revenue for 2023 leading to an incredible acquisition by Vera Bradley — and they credit a lot of that success to influencer marketing. Gretta Rose van Riel used influencer marketing to build multiple 8-figure ecommerce brands.  Scott Paul got LeBron James to promote his …

Mission First or Profit First – Mission Driven Clothing Retailer Thrives

Having a strong community is a powerful way to build your business. If your business is more than just “products”, but a “community” it’s much more powerful. Having a customer is nice, in fact, it’s essential. AND having an energized community means you’ll always have customers. In my book “Celebrity …

WooCommerce Wednesdays: How to print shipping labels for WooCommerce

Shipping labels may not seem like a big part of running an ecommerce business, but they are vital to logistics and a well-run order fulfillment process. The absence of clear and organized shipping labels for WooCommerce would lead to delivery errors and a poor experience for your customers. When you …