Attract Ideal Clients

With more than a decade of research backing them up, some experts discovered that many companies struggle to find their ideal clients. In 2022, we are standing in a virtual sea of social media marketing and frequent content sharing. Business branding, as well as personal, reigns supreme. All for the …

12 examples of team-building activities for small businesses

Team building during the pandemic has been tough. Small businesses have rapidly gone from mostly in-person to mostly remote. Even as employees return to in-person work, many people will continue to work remotely or have team members in other locations. Workplace shifts and new company culture norms have given rise …

How to choose the best Etsy shop name (+9 inspiring examples)

Business naming is big business. There are entire companies whose sole product is helping entrepreneurs identify the perfect name for their venture. Naming a business is not only difficult because of the endless possibilities available. It’s also challenging because so much can ride on a name — seventy-seven percent of …

PKWARE Reflects on 2021 Highlights—Strong Company Growth, Customer Expansion, Award Wins, and More

2021 was another whirlwind year of combatting COVID-19 and adjusting how we work to protect customers’ data and move the business forward, despite the continued global pandemic. As we look ahead to 2022 and all the accomplishments we hope to achieve—including further expanding into new sectors, building the best team …