At some point—often without warning—we find ourselves asking questions that don’t have quick answers. Am I where I’m supposed to be? Did I choose the right path? Was there something I missed that might have changed everything? These thoughts don’t belong to any one age. Teenagers feel them as …
Figuring out how to write an effective out-of-office message can be a cringe-worthy experience for any small business owner. Oftentimes, the business operations rely on the activity within your inbox. As you think about taking a summer vacation, separating from an email inbox can produce real anxiety. What happens if …
Andrew Sheffield and Rachel Kaplan were ready to make 2020 a big year. The couple moved in together on March 1, 2020, started planning trips, and looked forward to an adventure-filled future. But, like the rest of the world, their plans came to a grinding halt thanks to the COVID-19 …
As an entrepreneur, you may know that creating a Unique Selling Proposition (USP) for your business is important. But what is a USP, exactly? And more importantly, how can you go about creating one for your own business? Let’s take a closer look at Unique Selling Propositions, why you need …
In the last five years since its launch, .art has become the most popular extension for creatives and has a stable place among the top-five fastest growing domain zones — all through organic growth and remarkably high renewal rates. Its 200,000-plus community includes creative organizations and personalities as well as …
If you’ve ever studied marketing theory — or even if you only know the basics — you’ll have heard about this thing called the “sales funnel.” It’s one of those marketing concepts that’s pretty handy for business owners to know about. And while it may seem like something contained within …
How do you do payroll when you hire employees ? Here are facts to help you understand your responsibilities and easily manage your small business payroll and payroll taxes. Learning to do payroll can seem like an overwhelming task when you first hire employees. Among the things you’ll need to …
Are you a capable leader? This is a challenging question to respond to. The only evidence of successful leadership is whether or not people follow you, no matter how good a leader you might think you are. Your impression of your own failures or successes is distorted by a self-serving …
Marketing is not easy. So many companies use a variety of tools, apps, sticky notes and Excel to manage their marketing. You’ve got the copywriter, the designer, the brand manager and other people all involved. The challenge? How do they communicate, follow up, keep track of deadlines and so much …
