At some point—often without warning—we find ourselves asking questions that don’t have quick answers. Am I where I’m supposed to be? Did I choose the right path? Was there something I missed that might have changed everything? These thoughts don’t belong to any one age. Teenagers feel them as …
It is undeniably true that not everyone possesses the qualities of effective leadership. Furthermore, possessing the characteristics of a leader is not sufficient in and of itself. Therefore, if you want to consider yourself a successful leader, you must put in the necessary effort. In addition, you must be willing …
As an entrepreneur, you may know that creating a Unique Selling Proposition (USP) for your business is important. But what is a USP, exactly? And more importantly, how can you go about creating one for your own business? Let’s take a closer look at Unique Selling Propositions, why you need …
Web design trends aren’t always a nod to what’s new. Take the popularity of the Synthwave aesthetic. It harkens back to the early 1980s – years before the world wide web was even invented. It’s gaudy and impractical. Yet it’s hard to deny both the charm and the feelings of …
When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products …
Barry Moltz new book, ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make, is a must-read to prompt you to take action. We know we need to take action. We know we need to change but we often don’t. We don’t take action. Based on …
Oh wow, it’s been 10 years since I retired from my engineering career! I’m happy to report that I’m still retired and life is awesome. Some people said it can’t be done, but I’m doing it. Don’t listen to the critics. You have to live your own life and find your …
2021 was another whirlwind year of combatting COVID-19 and adjusting how we work to protect customers’ data and move the business forward, despite the continued global pandemic. As we look ahead to 2022 and all the accomplishments we hope to achieve—including further expanding into new sectors, building the best team …
Building Your Personal Brand on Social Media. Creating an online identity that reflects your personal opinions and professional expertise is essential for attracting a wider audience. In the digital advertising profession, how you present yourself online is just as crucial as your offline presence. By establishing a personal brand, you …
