How Small Businesses Can Keep Up With Digital Marketing Trends

How Small Businesses Can Keep Up With Digital Marketing Trends. Marketing is constantly evolving, with new technologies emerging daily that offer businesses innovative ways to connect with their customers and potential leads. For small businesses, keeping up with these advancements can be challenging. Staying on top of the latest marketing …

CDE Scoping and Future Data Compliance Requirements: Why Data Discovery Is Crucial to PCI DSS

Last month I shared a post about prioritizing data security in the uncertain future that is 2022, whether that uncertainty pertains to existing or net new privacy laws, expansions of security controls, or other regulatory factors. One thing is for certain, this year brings with it a lot of potential …

Make it easier explaining stuff to clients with our Website Terminology Glossary 

When we’re explaining stuff to clients, sometimes we find ourselves in back-and-forth discussions. To help make this easier, we created our website terminology glossary. This free resource saves you time explaining web jargon to clients. It lets you get back to doing what you do best — putting coins in the bank Explaining website terminology to clients, made easier Below are our favorite …

7 hacking prevention methods for lodging and travel websites

Having a perfectly running reservation website and management system is key to providing the kind of guest experience that helps a hotel or B&B business grow exponentially over time. In fact, most everyone makes their travel plans online, and it’s expected that your online systems are responsive and secured with the …

Branding Identity

The phrases “brand” and “logo” are sometimes used interchangeably. Here’s how to create a distinctive (and memorable) brand identity in 2023. Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating …