How to Franchise Your Small Business (Things You Must Know to Succeed )

Franchises can be an excellent way to maximize business growth while minimizing the overhead costs involved with opening additional locations. You are basically leasing rights to your model, brand, and business strategy to another entrepreneur in a franchised business. The franchisee receives a proven business model and ongoing support to …

Influencer Marketing: the $68M secret you don’t know

Pura Vida Bracelets reported $68.3 Million in revenue for 2023 leading to an incredible acquisition by Vera Bradley — and they credit a lot of that success to influencer marketing. Gretta Rose van Riel used influencer marketing to build multiple 8-figure ecommerce brands.  Scott Paul got LeBron James to promote his …

Essential plugins to build better WordPress sites for clients 

With over 55,000 known plugins available for WordPress, it can get just a little confusing — to say the least — knowing the essential plugins for a WordPress site. There are plugins for functionality, SEO, security, and more. While there is no end-all-be-all plugin or plugin array, certain plugins one …