5 business goals for digital entrepreneurs

As a digital entrepreneur — from selling products to customers online to providing services to global organizations — goal-setting is critical for your success. But digital entrepreneurs operate in a specialized arena that presents unique challenges and opportunities. Those considerations color the process of setting business goals — beyond revenue …

How to Use Social Media to Educate Your Customers on New FinTech Features

In a world where more than half of the global population is on social media, social media marketing has long passed the ‘can have’ stage, evolving into a ‘must have’ for businesses. Especially amid increasing talk of a digital transformation and the strategies facilitating it, social media furthers modernization for …

12 examples of team-building activities for small businesses

Team building during the pandemic has been tough. Small businesses have rapidly gone from mostly in-person to mostly remote. Even as employees return to in-person work, many people will continue to work remotely or have team members in other locations. Workplace shifts and new company culture norms have given rise …

Mission First or Profit First – Mission Driven Clothing Retailer Thrives

Having a strong community is a powerful way to build your business. If your business is more than just “products”, but a “community” it’s much more powerful. Having a customer is nice, in fact, it’s essential. AND having an energized community means you’ll always have customers. In my book “Celebrity …

Branding Identity

The phrases “brand” and “logo” are sometimes used interchangeably. Here’s how to create a distinctive (and memorable) brand identity in 2023. Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating …

Building Your Personal Brand on Social Media

Building Your Personal Brand on Social Media. Creating an online identity that reflects your personal opinions and professional expertise is essential for attracting a wider audience. In the digital advertising profession, how you present yourself online is just as crucial as your offline presence. By establishing a personal brand, you …