SSL security: Why it matters and how to add HTTPS to your website

Would your website lose visitors if it lacked SSL security? Of course. Everyone is at least aware of site security, especially if they’re about to whip out a credit card and buy something. A recent survey says 85 percent of online shoppers would avoid a website they perceive as unsecured. Most …

Brand Building

As employees reassess their careers and future ambitions, they’ve become more interested in the enduring value of personal branding. A widespread misperception is that personal branding is only essential for businesses, celebrities, or high-ranking individuals. Nope! You have a personal brand. It’s everything you post on social media. It’s everything …