Branding Purpose

Think about how your brand, product, or service impacts the lives of those who use it. This provides the key to all of your branding efforts. When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, …

Setting up WordPress: Configuring settings, changing admin username and more

WordPress is installed and ready to go — what’s next? Setting up your new website! In this article, we’ll show you the basics of setting up WordPress. Here’s what we’ll cover: WordPress General Settings that you need to get in place. How to change your WordPress admin username and why …

Lessons in Business Leadership – The Ukraine Crisis

Over the last two years, business leaders have been guiding their firms through a succession of crises. Several of these were occurring at the same time. These include the pandemic, a series of “hundred-year” weather disasters, social upheaval, financial shocks, and substantial labor shortages. Leaders that are looking to the …

How to improve your ecommerce order fulfillment process 

Your ecommerce order fulfillment process can determine the success of an online store. Speed of delivery is one of the key expectations of your customers, with statistics showing that an overwhelming majority of customers search elsewhere if an order delivery takes too long. If you don’t know, slow delivery is …