Branding Purpose

Think about how your brand, product, or service impacts the lives of those who use it. This provides the key to all of your branding efforts. When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, …

What is SSL?

Editor’s note: This SSL article was originally published on September 5, 2013, and was updated on July 25, 2018. What is SSL? You might have heard the term SSL, or maybe someone said your website needs an SSL certificate but you aren’t sure what one is. That’s OK. By the …

Learn to Tell Your Stories, to Help Your Influence Grow

Digital evangelist and and author Vala Afshar, a former key executive for Salesforce, recently noted: “Read to improve your writing. Write to improve your thinking. Speak to improve your storytelling.” His remark is profound, and should resonate highly with the readers of Smart Hustle. Think about the many headlines competing …