Branding Identity

The phrases “brand” and “logo” are sometimes used interchangeably. Here’s how to create a distinctive (and memorable) brand identity in 2023. Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating …

E-Meet Your New Clients

Prepare to make that initial e-meet interaction effective and productive if you conduct Zoom meetings with people you don’t know yet. Before you e-meet a new client or coworker, there are four things you should do. This goes for Zoomers as well! The majority of today’s meetings and networking opportunities …