Basic Brand

A personal brand is more than a résumé. Your basic brand is more than an elevator pitch. It is more than a social media profile. Much more! Your professional brand is a codified manifestation of your innermost self, organized as a formalized expression of your outside professional self. It’s a …

10 eCommerce website security steps to protect against cyber threats

Running an eCommerce website can be both profitable and rewarding, but too many eCommerce newcomers neglect one of the biggest threats to both their profitability and the structural integrity of the site: eCommerce website security. There are three main reasons that entrepreneurs ignore eCommerce security: They don’t understand the threat it …

CDE Scoping and Future Data Compliance Requirements: Why Data Discovery Is Crucial to PCI DSS

Last month I shared a post about prioritizing data security in the uncertain future that is 2022, whether that uncertainty pertains to existing or net new privacy laws, expansions of security controls, or other regulatory factors. One thing is for certain, this year brings with it a lot of potential …

A Short Guide to Scaling Your Content Marketing 

Outsourcing your content marketing efforts can provide numerous benefits for businesses looking to scale. By partnering with an experienced content marketing agency, you can tap into specialized expertise, including strategy development, content creation, and social media management. This can help you create a more robust and comprehensive marketing strategy, which …

5 Important Reasons to Separate Your Business and Personal Finances

Let’s set the scene. You’ve got your business idea, you’ve started bringing in clients, created your website, and you’re set up for success…or are you? While things pick up, room for error and disorganization can begin to increase. When it comes to your business finances, you aren’t the only business …