On the surface, selling digital products with WooCommerce doesn’t seem much different than selling physical goods. You need to create a website detailing your products, drive relevant traffic to said site, and convert the visitors into customers. However, there are some key distinctions that require consideration. Whether you sell software, …
Facebook’s Global State of Small Business Report presents a relatively gloomful picture of small business economics. The pandemic started in early 2020, continues to negatively affect the entire globe. I believe civil unrest in Europe is also causing global economic concerns. We’ll first unpack some of the highlights inside the …
As an entrepreneur, you may know that creating a Unique Selling Proposition (USP) for your business is important. But what is a USP, exactly? And more importantly, how can you go about creating one for your own business? Let’s take a closer look at Unique Selling Propositions, why you need …
Why SEO Should Be a Cloud Computing Brand’s Best Friend If Google isn’t your best friend as a brand, then what’s the point of marketing yourselves, to begin with? For a brand to become recognizable and stand out among its competitors, having a strong presence on Google is …
You’ve been doing double duty for a long while. Working your reliable day job has been paying the bills, and your evenings and weekends have been reserved for your true passion: running your own business. In some ways, you have been getting the best of both worlds: stability and security, …
Is there anything more dazzling than a sparkling bottle of gin and a memorable label on the glass? Would you sooner trust a beauty brand that only shows its logo or a beauty brand that showcases pristine bottles with a product that might change your life? Numerous benefits of promotion …
Last week, I wrote a pessimistic post about the future – Are You Prepared for Cold War 2? I spent so much time talking about how things are worsening that I didn’t have time to talk about the investing part of it. Today, I’ll share how we can prosper in …
Setting up a new typography system is always a complicated task with literally hundreds of tweakable variables. The best way to save your sanity is a design system that can answers most of those little questions. Continue reading Web Typography: Establishing a Strong Typographic System on SitePoint. Source: Site Point …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
