Branding Identity

The phrases “brand” and “logo” are sometimes used interchangeably. Here’s how to create a distinctive (and memorable) brand identity in 2023. Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating …

5 Ways a Phone System Can Help Your Real Estate Company Grow

Your real estate business is growing, meaning you’re doing things right. But at some point, your business will outgrow your personal phone lines. Upgrading to a business phone system can simplify your job and boost your bottom line, whether you’re adding more employees or require more advanced calling and collaboration …

E-Meet Your New Clients

Prepare to make that initial e-meet interaction effective and productive if you conduct Zoom meetings with people you don’t know yet. Before you e-meet a new client or coworker, there are four things you should do. This goes for Zoomers as well! The majority of today’s meetings and networking opportunities …

8 Essential Elements of a Successful Content Marketing Strategy

If you’re looking to improve your website’s traffic and overall engagement, you need to start implementing a content marketing strategy. Content marketing is one of the most effective ways to reach your target audience and engage them with your brand. Below, we will discuss essential elements that are key to …

Lessons in Business Leadership – The Ukraine Crisis

Over the last two years, business leaders have been guiding their firms through a succession of crises. Several of these were occurring at the same time. These include the pandemic, a series of “hundred-year” weather disasters, social upheaval, financial shocks, and substantial labor shortages. Leaders that are looking to the …

Threads Is Coming for Twitter – Here’s What You Need to Know

A new app called Threads has been released by Meta, the parent company of Instagram, in the constantly changing world of social media. This application seeks to overthrow Twitter’s hegemony in the text-based sharing market. Twitter has vowed to sue Meta, as Twitter is not pleased with this new announcement. …

Attract Ideal Clients

With more than a decade of research backing them up, some experts discovered that many companies struggle to find their ideal clients. In 2022, we are standing in a virtual sea of social media marketing and frequent content sharing. Business branding, as well as personal, reigns supreme. All for the …