The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, …
Your website can be designed to do your sales work for you. These 14 website tips can help you build a site your customers will buy from again and again. To get started, you want to think through the sales process from your customer’s standpoint. What are the different steps that …
If you’ve noticed an increase in discussions about the Metaverse, you’re not alone. In the end, we don’t know if it will be the future of the internet, like AI or blockchain, or just another tech buzzword. In recent months, technology companies ranging from Facebook’s parent company Meta to …
Let’s set the scene. You’ve got your business idea, you’ve started bringing in clients, created your website, and you’re set up for success…or are you? While things pick up, room for error and disorganization can begin to increase. When it comes to your business finances, you aren’t the only business …
Bert Thornton has spent 40 years leading the growth of Waffle House, as its former President and COO. Mentorship has been an important part of his success. When Bert started there were a handful of Waffle Houses, when he retired, they had thousands. Bert’s passion is developing future leaders through …
Yes, Ramon is loud. An “extrovert”. Often the first to raise his hand. Rarely embarrassed. He’s NOT an introvert. Audiences around the world talk about how “high-energy” he is. One of the questions I’m often asked by introverts is, “How can I be a great speaker and still be an …
Do you dream about partnering your small business with a multi-million dollar brand? Exposure to industry giants can bring entrepreneurs new opportunities to create and sell to different markets. And with the right gumption, anything is possible. Today, 57% of companies use partnerships to further their brand. Not only …
If you received a PPP loan for your business during the pandemic, you may still be able to get forgiveness for the loan. We’ll discuss the requirements and steps for applying. As we enter 2022 and the third year of the “new normal” with COVID-19, many small businesses are still …
We talk a lot about how to live your “best life”. But what does it look like if you wanted to know the steps to live your worst life? I’m a host of Breakfast with Champions, one of the fastest-growing shows on Clubhouse (the audio only app). In an episode, …
