U.S. Latinos for National Hispanic Heritage Month and The Positive Impact on the Fabric of the American Landscape… National Hispanic Heritage Month, celebrated from September 15th to October 15th, is a time to recognize and honor the rich history, culture, and contributions of Hispanic and Latino Americans in the United …
The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, …
We talk a lot about how to live your “best life”. But what does it look like if you wanted to know the steps to live your worst life? I’m a host of Breakfast with Champions, one of the fastest-growing shows on Clubhouse (the audio only app). In an episode, …
Marketing is not easy. So many companies use a variety of tools, apps, sticky notes and Excel to manage their marketing. You’ve got the copywriter, the designer, the brand manager and other people all involved. The challenge? How do they communicate, follow up, keep track of deadlines and so much …
Now in its second (or third or fourth) leg, the global pandemic – which could soon be called an endemic – made its mark by creating obstacles for everyone. Every business, big and small, experienced its fair share of challenges. Yet, in the height of the pandemic, minority-owned small businesses …
In today’s digital age, creating an online identity that showcases both your personal opinions and professional expertise is essential for reaching a wider audience. Just as your offline reputation matters, your online persona can significantly impact your career, especially in fields like digital marketing. Building a personal brand means establishing …
About a month ago CNN+ was launched as a special, streaming service to host special CNN content and more. Staff were hired, lots of money was spent. Then it was all shut down. What can we learn about this for our businesses? It was shut down as there was a …
According to research, over 3.6 billion people use social media worldwide, a number projected to increase to almost 4.41 billion in 2025. With such a massive presence of people on social media channels, businesses can’t afford to miss the huge opportunity of reaching wider audiences through social media marketing. It …
Small businesses form a large part of America’s professional landscape, accounting for about 44% of all economic activity in the US. What makes businesses thrive changes, and 2022 promises to continue showcasing new inclinations and tendencies. Here are some of the top trends in small business this year. Here are …
