Instagram Head Says Video Is Important. Square Pics Are Noe Enough.

I just watched two and a half minute video from the head of Instagram, who explained how it’s morphing from a “photo sharing” site into much more. Instagram’s focus will be on creators, video, shopping, and messaging. We’ve talked quite a bit about the importance of video marketing, here at …

Digital twin and other tech to benefit from landmark $3.5trillion infrastructure package

Growth in key tech sectors is set to rocket after a landmark $1 trillion infrastructure package bill passed in the US Senate, part of a comprehensive $3.5 trillion plan within President Biden’s post-COVID Build Back Better initiative and paralleling the UN’s Race To Zero campaign. There had been an upward …

Going Deep In Sales Meetings – How To Get Closer With Your Future Customer

Contributed by Bill Choudhry, an outbound sales professional.  His approach is non-salesy, consultative, and authentic. What he loves most about outreach is that. He loves the outdoors and can frequently be found in the park. He also likes playing guitar and is an avid sci-fi junkie. Everyone knows that in …

Time to stop playing around with the issue of workplace sustainability

The  so-called green agenda, sustainability and climate change have finally hit centre stage. Various announcements are being made by UK Government and numerous high profile figures are crying a call to action to implement carbon reduction plans now. Lord Mayor of the City of London, Alderman William Russell, stated at …

Four in five employees feel colleagues aren’t heard equally

As organisations increasingly struggle to retain their current workforce as well as hire fast enough to keep up with consumer demand, new research from The Workforce Institute at UKG exposes a troublesome gap between employee voice and employer action that — if left unresolved — can disengage workers, fuel turnover, …

Purpose, responsible business and diversity key priorities for companies

Organisational purpose, responsible business practices and diversity are growing in importance at Board level and for HR teams, as employers make the connection between good environmental, societal and governance practices and business growth, according to survey findings from the Reward & Employee Benefits Association (REBA) and Mercer Marsh Benefits (MMB). …