News: 50% of Your Customers Abandon Shopping Carts if Your Pages Are not Fast Enough

Is your eCommerce website struggling to increase the conversion rate? Do your customers abandon shopping carts a lot? If your answer to these questions is yes, don’t conclude that something is wrong with your products or marketing. My friend, the main deal-breaker can be your eCommerce website speed. According to …

How to Franchise Your Small Business (Things You Must Know to Succeed )

Franchises can be an excellent way to maximize business growth while minimizing the overhead costs involved with opening additional locations. You are basically leasing rights to your model, brand, and business strategy to another entrepreneur in a franchised business. The franchisee receives a proven business model and ongoing support to …

News: The US Plans to Spend $10 Billion to Help Small Businesses Recover and Grow

Small businesses in the country went through difficult times in the recent past. Supply chain disruptions, poor cash flow, diminishing demands were just a few of the many hurdles small businesses faced due to the pandemic. The new year 2022 has brought new hopes for small businesses. A WSJ report …

10 Myths About Entrepreneurs

There are lots of very wrong myths out there about entrepreneurs that may be worthwhile for you to examine as you think about whether starting a business is right for you. In his book, How to Start and Operate a Business: Winning the Entrepreneurial Game, which I published a number of years ago, author David …

Learn to Tell Your Stories, to Help Your Influence Grow

Digital evangelist and and author Vala Afshar, a former key executive for Salesforce, recently noted: “Read to improve your writing. Write to improve your thinking. Speak to improve your storytelling.” His remark is profound, and should resonate highly with the readers of Smart Hustle. Think about the many headlines competing …

Mission First or Profit First – Mission Driven Clothing Retailer Thrives

Having a strong community is a powerful way to build your business. If your business is more than just “products”, but a “community” it’s much more powerful. Having a customer is nice, in fact, it’s essential. AND having an energized community means you’ll always have customers. In my book “Celebrity …

5 Unexplored Benefits of Proactive Podcast Marketing

The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, …

How Intuit QuickBooks Is Shaping The Future of Small Business Finances

Intuit QuickBooks has long been the leading software helping small business owners manage their cash flow and bank account balances. Over the years it’s extended those services to payroll, accounting help and more. Recently Intuit QuickBooks is moving into directly providing financial services to its customers as well. Ramon Ray, …

Waffle House Exec Shares Why Mentorship Is Essential for Successful Leaders

Bert Thornton has spent 40 years leading the growth of Waffle House, as its former President and COO.  Mentorship has been an important part of his success. When Bert started there were a handful of Waffle Houses, when he retired, they had thousands. Bert’s passion is developing future leaders through …