When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products …
About a month ago CNN+ was launched as a special, streaming service to host special CNN content and more. Staff were hired, lots of money was spent. Then it was all shut down. What can we learn about this for our businesses? It was shut down as there was a …
Barry Moltz new book, ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make, is a must-read to prompt you to take action. We know we need to take action. We know we need to change but we often don’t. We don’t take action. Based on …
The WSJ reports that Lululemon, the activewear clothier for women’s yoga apparel is expanding beyond its roots. There’s a lesson in this for business owners. Often times we’re advised to go niche and that is GOOD advice. However, as you grow and you gain expertise in one market, it’s ok …
Recently, I opened up a new bank account. It was a different experience than with a traditional bank. This new business banking service, a partner of SmartHustle.com is Truly Financial. For a growing business, we have several financial challenges. How do we pay our team and manage their expenses? Especially …
Facebook’s Global State of Small Business Report presents a relatively gloomful picture of small business economics. The pandemic started in early 2020, continues to negatively affect the entire globe. I believe civil unrest in Europe is also causing global economic concerns. We’ll first unpack some of the highlights inside the …
Denzel Washington, a name synonymous with charisma, talent, and versatility in the world of Hollywood, has left an indelible mark on the film industry throughout the decades of his career. With his magnetic presence, impeccable acting prowess, and an impressive range of roles, Denzel has become an enduring icon and …
The evolution of technology continues to march forward. This evolution, for the most part, is providing new and better tools for the improvement of communication. One of the technologies, receiving a lot of attention is the metaverse. This “term” often goes hand in hand with crpyto, blockahin and NFTs. Last …
According to research, over 3.6 billion people use social media worldwide, a number projected to increase to almost 4.41 billion in 2025. With such a massive presence of people on social media channels, businesses can’t afford to miss the huge opportunity of reaching wider audiences through social media marketing. It …
The Genius of the Taylor Swift Marketing Machine… In the world of music, few artists have achieved the level of success and acclaim that Taylor Swift has. With multiple chart-topping albums, numerous awards, and a massive global fan base, Swift’s impact on the music industry is undeniable. However, beyond her …
If you’ve noticed an increase in discussions about the Metaverse, you’re not alone. In the end, we don’t know if it will be the future of the internet, like AI or blockchain, or just another tech buzzword. In recent months, technology companies ranging from Facebook’s parent company Meta to …
Is your eCommerce website struggling to increase the conversion rate? Do your customers abandon shopping carts a lot? If your answer to these questions is yes, don’t conclude that something is wrong with your products or marketing. My friend, the main deal-breaker can be your eCommerce website speed. According to …
