Business owners pitch all the time. We pitch our employees on our ideas. We pitch our future customers and “sell them” work hire us. We even pitch our 3-year-olds to encourage them to eat their veggies. Keane Angle, founder of Story Pitch Decks shared his insights for small business owners …
The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, …
Bert Thornton has spent 40 years leading the growth of Waffle House, as its former President and COO. Mentorship has been an important part of his success. When Bert started there were a handful of Waffle Houses, when he retired, they had thousands. Bert’s passion is developing future leaders through …
Is your eCommerce website struggling to increase the conversion rate? Do your customers abandon shopping carts a lot? If your answer to these questions is yes, don’t conclude that something is wrong with your products or marketing. My friend, the main deal-breaker can be your eCommerce website speed. According to …
Recently I was the judge of a competition. I’ve judged many competitions – with seasoned business owners and with young students. Most of the competitions are “fast-paced” and require a fast decision. It’s NOT like Shark Tank where there can be 30 or more minutes of deliberation, then some due …
We are living through a period of high inflation, at levels that haven’t been seen in decades. Small business owners are worried about inflation hurting their businesses; a recent survey of small business owners conducted by Wave found that 36% of small business owners are concerned about the impact of …
About a month ago CNN+ was launched as a special, streaming service to host special CNN content and more. Staff were hired, lots of money was spent. Then it was all shut down. What can we learn about this for our businesses? It was shut down as there was a …
There are lots of very wrong myths out there about entrepreneurs that may be worthwhile for you to examine as you think about whether starting a business is right for you. In his book, How to Start and Operate a Business: Winning the Entrepreneurial Game, which I published a number of years ago, author David …
At some point—often without warning—we find ourselves asking questions that don’t have quick answers. Am I where I’m supposed to be? Did I choose the right path? Was there something I missed that might have changed everything? These thoughts don’t belong to any one age. Teenagers feel them as …
