The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, …
My wife has been selling her wreaths on Etsy for several months now. As I peak at what she’s doing in our shared office, I thought, that maybe I could help the Smart Hustle community with their Etsy stores. Etsy has some great information on how to use its platform …
Do you dream about partnering your small business with a multi-million dollar brand? Exposure to industry giants can bring entrepreneurs new opportunities to create and sell to different markets. And with the right gumption, anything is possible. Today, 57% of companies use partnerships to further their brand. Not only …
About a month ago CNN+ was launched as a special, streaming service to host special CNN content and more. Staff were hired, lots of money was spent. Then it was all shut down. What can we learn about this for our businesses? It was shut down as there was a …
Barry Moltz new book, ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make, is a must-read to prompt you to take action. We know we need to take action. We know we need to change but we often don’t. We don’t take action. Based on …
Marketing is not easy. So many companies use a variety of tools, apps, sticky notes and Excel to manage their marketing. You’ve got the copywriter, the designer, the brand manager and other people all involved. The challenge? How do they communicate, follow up, keep track of deadlines and so much …
Whether we like it or not, online businesses are slowly taking over. The pandemic has undoubtedly contributed to this trend to a great degree. More and more people decide to try their luck in one of the fastest-growing industries. That’s why it is easier than ever before to start and …
If you’ve noticed an increase in discussions about the Metaverse, you’re not alone. In the end, we don’t know if it will be the future of the internet, like AI or blockchain, or just another tech buzzword. In recent months, technology companies ranging from Facebook’s parent company Meta to …
U.S. Latinos for National Hispanic Heritage Month and The Positive Impact on the Fabric of the American Landscape… National Hispanic Heritage Month, celebrated from September 15th to October 15th, is a time to recognize and honor the rich history, culture, and contributions of Hispanic and Latino Americans in the United …
