Now in its second (or third or fourth) leg, the global pandemic – which could soon be called an endemic – made its mark by creating obstacles for everyone. Every business, big and small, experienced its fair share of challenges. Yet, in the height of the pandemic, minority-owned small businesses …
The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, …
In today’s digital age, creating an online identity that showcases both your personal opinions and professional expertise is essential for reaching a wider audience. Just as your offline reputation matters, your online persona can significantly impact your career, especially in fields like digital marketing. Building a personal brand means establishing …
About a month ago CNN+ was launched as a special, streaming service to host special CNN content and more. Staff were hired, lots of money was spent. Then it was all shut down. What can we learn about this for our businesses? It was shut down as there was a …
According to research, over 3.6 billion people use social media worldwide, a number projected to increase to almost 4.41 billion in 2025. With such a massive presence of people on social media channels, businesses can’t afford to miss the huge opportunity of reaching wider audiences through social media marketing. It …
Small businesses form a large part of America’s professional landscape, accounting for about 44% of all economic activity in the US. What makes businesses thrive changes, and 2022 promises to continue showcasing new inclinations and tendencies. Here are some of the top trends in small business this year. Here are …
The evolution of technology continues to march forward. This evolution, for the most part, is providing new and better tools for the improvement of communication. One of the technologies, receiving a lot of attention is the metaverse. This “term” often goes hand in hand with crpyto, blockahin and NFTs. Last …
Joe Pascaretta knows a thing or two about small business growth. Yes, he heads small business marketing for Dun and Bradstreet but he has also run a landscaping business and he and his team speak to thousands of business owners year. Listen to our interview here on SoundCloud or here …
There are thousands of great business books. These are the top 10 small business books that I’ve read over the years that have been most helpful for me. These books will help ground you in mindset, marketing and finances. MINDSET of business, being a better leader and inspiring your team. …
