Having a strong community is a powerful way to build your business. If your business is more than just “products”, but a “community” it’s much more powerful. Having a customer is nice, in fact, it’s essential. AND having an energized community means you’ll always have customers. In my book “Celebrity …
When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products …
Is your eCommerce website struggling to increase the conversion rate? Do your customers abandon shopping carts a lot? If your answer to these questions is yes, don’t conclude that something is wrong with your products or marketing. My friend, the main deal-breaker can be your eCommerce website speed. According to …
Let’s set the scene. You’ve got your business idea, you’ve started bringing in clients, created your website, and you’re set up for success…or are you? While things pick up, room for error and disorganization can begin to increase. When it comes to your business finances, you aren’t the only business …
Artificial Intelligence (AI) has revolutionized various industries, including content creation. AI video generation platforms offer users the ability to create videos quickly and efficiently, leveraging algorithms to automate the video creation process. These platforms come in both free and paid versions, each offering distinct advantages and limitations. In this article, …
Barry Moltz new book, ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make, is a must-read to prompt you to take action. We know we need to take action. We know we need to change but we often don’t. We don’t take action. Based on …
The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, …
You’ve been doing double duty for a long while. Working your reliable day job has been paying the bills, and your evenings and weekends have been reserved for your true passion: running your own business. In some ways, you have been getting the best of both worlds: stability and security, …
In today’s digital age, creating an online identity that showcases both your personal opinions and professional expertise is essential for reaching a wider audience. Just as your offline reputation matters, your online persona can significantly impact your career, especially in fields like digital marketing. Building a personal brand means establishing …
