There are lots of very wrong myths out there about entrepreneurs that may be worthwhile for you to examine as you think about whether starting a business is right for you. In his book, How to Start and Operate a Business: Winning the Entrepreneurial Game, which I published a number of years ago, author David …
Digital evangelist and and author Vala Afshar, a former key executive for Salesforce, recently noted: “Read to improve your writing. Write to improve your thinking. Speak to improve your storytelling.” His remark is profound, and should resonate highly with the readers of Smart Hustle. Think about the many headlines competing …
The Genius of the Taylor Swift Marketing Machine… In the world of music, few artists have achieved the level of success and acclaim that Taylor Swift has. With multiple chart-topping albums, numerous awards, and a massive global fan base, Swift’s impact on the music industry is undeniable. However, beyond her …
What is CRM and why do you need it? CRM is a customer database to help you keep track of customer interactions with your business so you can serve them better. CRM stands for “customer relationship management” CRM helps you follow up with potential customers. The lack of follow up …
My wife has been selling her wreaths on Etsy for several months now. As I peak at what she’s doing in our shared office, I thought, that maybe I could help the Smart Hustle community with their Etsy stores. Etsy has some great information on how to use its platform …
In today’s digital age, creating an online identity that showcases both your personal opinions and professional expertise is essential for reaching a wider audience. Just as your offline reputation matters, your online persona can significantly impact your career, especially in fields like digital marketing. Building a personal brand means establishing …
Small businesses in the country went through difficult times in the recent past. Supply chain disruptions, poor cash flow, diminishing demands were just a few of the many hurdles small businesses faced due to the pandemic. The new year 2022 has brought new hopes for small businesses. A WSJ report …
Take a moment to think about all of the data your business currently has stored digitally. Customer account documents, databases, financial statements, years of tax documents, personnel records, presentations, inventory/sales, the list goes on and on. All of this data is important and worth saving. From a business perspective, this …
Bert Thornton has spent 40 years leading the growth of Waffle House, as its former President and COO. Mentorship has been an important part of his success. When Bert started there were a handful of Waffle Houses, when he retired, they had thousands. Bert’s passion is developing future leaders through …
