You see it everywhere. In the airport, on Amazon, in college bookstores, and carpet cleaning services, bundling is the open secret used to increase cash flow. The basic truth is – it works. What is Bundling Bundling is combing items that are often bought together at a perceived discount or …
Some people believe that launching a business is stressful. Uncertainty exists no matter how well you plan your to-do list or schedule your time. However, there are two sides to a coin. Most businesses collapse due to financial factors such as the entrepreneur running out of cash, being incapable of …
We are living through a period of high inflation, at levels that haven’t been seen in decades. Small business owners are worried about inflation hurting their businesses; a recent survey of small business owners conducted by Wave found that 36% of small business owners are concerned about the impact of …
Marketing is not easy. So many companies use a variety of tools, apps, sticky notes and Excel to manage their marketing. You’ve got the copywriter, the designer, the brand manager and other people all involved. The challenge? How do they communicate, follow up, keep track of deadlines and so much …
Do you dream about partnering your small business with a multi-million dollar brand? Exposure to industry giants can bring entrepreneurs new opportunities to create and sell to different markets. And with the right gumption, anything is possible. Today, 57% of companies use partnerships to further their brand. Not only …
There are thousands of great business books. These are the top 10 small business books that I’ve read over the years that have been most helpful for me. These books will help ground you in mindset, marketing and finances. MINDSET of business, being a better leader and inspiring your team. …
What is CRM and why do you need it? CRM is a customer database to help you keep track of customer interactions with your business so you can serve them better. CRM stands for “customer relationship management” CRM helps you follow up with potential customers. The lack of follow up …
Recently I was the judge of a competition. I’ve judged many competitions – with seasoned business owners and with young students. Most of the competitions are “fast-paced” and require a fast decision. It’s NOT like Shark Tank where there can be 30 or more minutes of deliberation, then some due …
Join Ramon on his LIVE podcast on Clubhouse, “Breakfast with Champions” as he shares his best tips, each week to help you in your business and life. Can America’s Cities Make a Post-Pandemic Comeback? Not one way – “one that favors choice, rather than thinking there’s only one way …