Having a strong community is a powerful way to build your business. If your business is more than just “products”, but a “community” it’s much more powerful. Having a customer is nice, in fact, it’s essential. AND having an energized community means you’ll always have customers. In my book “Celebrity …
The WSJ reports that Lululemon, the activewear clothier for women’s yoga apparel is expanding beyond its roots. There’s a lesson in this for business owners. Often times we’re advised to go niche and that is GOOD advice. However, as you grow and you gain expertise in one market, it’s ok …
There are lots of very wrong myths out there about entrepreneurs that may be worthwhile for you to examine as you think about whether starting a business is right for you. In his book, How to Start and Operate a Business: Winning the Entrepreneurial Game, which I published a number of years ago, author David …
When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products …
Whether we like it or not, online businesses are slowly taking over. The pandemic has undoubtedly contributed to this trend to a great degree. More and more people decide to try their luck in one of the fastest-growing industries. That’s why it is easier than ever before to start and …
What is CRM and why do you need it? CRM is a customer database to help you keep track of customer interactions with your business so you can serve them better. CRM stands for “customer relationship management” CRM helps you follow up with potential customers. The lack of follow up …
If you’re a small business with an online presence, then you know that SEO is essential in order to be found by potential customers. In this post, we will discuss five ways that you can improve your SEO and see better rankings in search engines. These eight tips are easy …
The Genius of the Taylor Swift Marketing Machine… In the world of music, few artists have achieved the level of success and acclaim that Taylor Swift has. With multiple chart-topping albums, numerous awards, and a massive global fan base, Swift’s impact on the music industry is undeniable. However, beyond her …
As a small business owner, you know that a credit card can be a helpful tool for managing your business’s finances. It’s also an excellent way to provide your employees with the means to handle their business expenses. But if they’re not used correctly, credit cards can quickly get out …
