Email automation 101 — 5 steps to automate email marketing

Regardless of your niche, industry or sector, email is one of the most powerful marketing channels available to today’s business owners, with an ROI of $44 for every $1 spent. Ultimately, however, your email marketing success depends on how it’s done. When it comes to squeezing the most juice from …

WooCommerce Wednesdays: Strategies to boost sales through WooCommerce merchandising

Merchandising has long been an important part of commerce, and today many online merchants are beginning to refine WooCommerce merchandising. In the offline world, physical stores intentionally layout their shops and products to engage customers from the moment they pass by the front window to when they leave having completed …