Turning Point: The Journey, Episode 16

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=AsuostD12rs Watch The Journey: Episode 16 Episode 16 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see …

5 Unquestionable Advantages of Using Business Checks

Although many people use debit and credit cards to make payments, a lot of businesses still prefer business checks over plastic. That’s because there are tons of benefits of using checks for business purposes. A lot of retailers still accept checks to give their customers an extra payment method to …

How your return policies can create trust and customer satisfaction

In an ideal situation, every customer who buys a product through your online store would be happy with their purchase, and you wouldn’t have to worry about arranging for returns. Unfortunately, it doesn’t matter how good your products or customer service are. Eventually, someone will be dissatisfied, and you’ll need …

How to Turn Valentine’s Day into a Branding Opportunity

Building a successful and viral campaign for your business is not as simple as offering a great deal for current customers. Instead, a bit of creativity is required in order to truly stand out in a highly competitive social media era, and learning new ways to promote your company in …

How to use your small business website to remind customers to buy local

Editor’s Note: This article was originally published on Nov. 18, 2016. It was updated on Oct. 30, 2018. We’re approaching that time of year when buyers and sellers give small businesses some love in the media. If your business is based locally in a community where you live, play and work, …

How Can Running a Business Improve Your Family Life?

After a long day at work, you’re looking forward to spending some time with your family, but instead you find yourself getting distracted by more customer comments on your company’s Facebook page. You may be enjoying some well-deserved downtime with your kids, but as the sole owner of your business, …

5 valuable (and overlooked) web design skills to start learning

You’re a WordPress wizard, a master of markup, and you place every pixel with precision. You’ve spent hours studying the latest web design techniques and tools. But when it comes to sharpening our web design skills, we all have blind spots—valuable skills that most designers tend to overlook. Skills that …

How to write product descriptions to increase sales

When it comes to setting up and managing an eCommerce business, learning how to write product descriptions may seem like a relatively simple task. On the other hand, if you sell multiple products, it can feel monotonous and repetitive. However, product descriptions shouldn’t be glossed over or written in a …

GoDaddy Q&A: Lyn Slater slays the web to become fashion’s Accidental Icon

GoDaddy is thrilled to partner with Accidental Icon founder Lyn Slater for our “Make the world you want campaign” — empowering makers to change your world if it doesn’t quite fit you. A professor of social work at Fordham University in New York City, Slater started Accidental Icon to fill a …

Build a Health Tracking App with React, GraphQL, and User Authentication

This article was originally published on the Okta developer blog. Thank you for supporting the partners who make SitePoint possible. I think you’ll like the story I’m about to tell you. I’m going to show you how to build a GraphQL API with Vesper framework, TypeORM, and MySQL. These are …

Improving patient engagement: Measuring results in the small- to midsize medical practice

For better or for worse, healthcare is changing, and as a result, your practice might be experiencing some growing pains. That’s because today’s healthcare world embraces consumerism in the sense that healthcare is a consumable service in a competitive market. As such, patient engagement is a critical marker. Why patient …

Spillage Control: Determining Countermeasures and Prevention According to the Type of Spill

Every facility that deals with hazardous materials should be well-equipped and aware of the correct procedures to undergo if a spill were to happen. Spill management and spill response strategies should be included during the emergency planning, and every facility should have multiple (if not all) employees trained in the …

How to Avoid Copyright Lawsuits & Demand Letters from Law Firms

It is a known fact that Copyright is a kind of intellectual property protection. You will often notice copyright violation warnings while watching a movie. It actually extends beyond songs on the radio to videos, paintings, software, books, pictures and blogs. If you are a home-based business owner, you are …

3 tips for businesses embracing employee bleisure travel

Millennials lead the surge in “bleisure” travel, but businesses should prepare for this trend to take shape company-wide. A combination of “business” and “leisure,” bleisure travel is when an employee extends his or her business trip for leisure purposes. A study commissioned by Expedia Group Media Solutions found that bleisure travel is …

Valentine’s Day cheat sheet: Social media ideas for restaurants and bars

Valentine’s Day is just around the corner! But don’t worry: We have you covered with a last-minute checklist of social media ideas for restaurants and bars to set the mood for your customers this year. As couples plan their romantic night out, these simple tricks can help ensure they spend their …

How 3 frozen dessert shops stay hot during the winter months

Why would we want to eat a frozen dessert during the winter months? In 2017, food resource website Spoon University made the not-so-scientific argument that winter is actually the best season to eat ice cream. The products are in stock at the grocery store, lines are nonexistent, and there’s no …

GreenSert: Making It Easy to Go Green While Drinking Your Favorite Beverages

Have you heard about the new thing in Eco-Friendly? It all started with the business travel from coast to coast in early February. Every time there was a stop at the airport or other public places paper cups were clearly seen scattered everywhere. They were either laying on the floor …