WooCommerce Wednesdays: How to set up WooCommerce with a dynamic pricing strategy

Pricing strategy is an invaluable tool for ecommerce sellers and an essential part to maximizing your store’s revenue. Companies have long followed similar pricing strategies but the advancement of technology has given rise to a new effective method, dynamic pricing. This pricing strategy can help increase your sales along with …

WooCommerce Wednesdays: How to sell digital products with WooCommerce 

On the surface, selling digital products with WooCommerce doesn’t seem much different than selling physical goods. You need to create a website detailing your products, drive relevant traffic to said site, and convert the visitors into customers. However, there are some key distinctions that require consideration. Whether you sell software, …

A purpose-driven business: GoDaddy Q&A with Pura Vida founders Griffin Thall and Paul Goodman

During a post-college surfing trip to Costa Rica in 2010, Paul Goodman and Griffin Thall fell in love with the local artisan scene. From the colorful hand woven bracelets sold in each corner to the meaningful conversations with the locals, the two SoCal friends were inspired by the laid-back lifestyle …