Marketing automation — Guide to getting started with a marketing automation system

As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the million other things on your to-do list, marketing can fall down the list of priorities. But it doesn’t have to be this way! Marketing automation …

Mastering the Art of High-Impact Social Media Posts

In today’s fast-paced digital world, social media is one of the most powerful tools for building brand awareness, engaging with audiences, and driving business growth. Whether you’re using Facebook, Instagram, TikTok, Twitter, LinkedIn or Pinterest, crafting the perfect post is crucial to standing out and making an impact. With billions …

5 business goals for digital entrepreneurs

As a digital entrepreneur — from selling products to customers online to providing services to global organizations — goal-setting is critical for your success. But digital entrepreneurs operate in a specialized arena that presents unique challenges and opportunities. Those considerations color the process of setting business goals — beyond revenue …

Networking for women: 7 ways to work your network for leads and clients

There is a big ugly misconception about women entrepreneurs, business owners and freelancers. It’s that women are more likely to compete with each other than support each other. As a female freelancer who works primarily with other female business owners, I’m here to tell you that is far from the …

GetResponse Easier email marketing & automation that converts contacts into customers

Move to GetResponse with dedicated migration & onboarding support, a professional email or landing page template designed just for you, huge savings, and a 30-day money-back guarantee! Turn your knowledge into a new revenue stream Create immersive learning experiences with dynamic features like an AI-powered course creator, quizzes, certificates, paid newsletters and email subscriptions, in-house video …

WooCommerce Wednesdays: Strategies to boost sales through WooCommerce merchandising

Merchandising has long been an important part of commerce, and today many online merchants are beginning to refine WooCommerce merchandising. In the offline world, physical stores intentionally layout their shops and products to engage customers from the moment they pass by the front window to when they leave having completed …

7 hacking prevention methods for lodging and travel websites

Having a perfectly running reservation website and management system is key to providing the kind of guest experience that helps a hotel or B&B business grow exponentially over time. In fact, most everyone makes their travel plans online, and it’s expected that your online systems are responsive and secured with the …

A Look at Data Retention and Deletion Policies and Compliance

There’s an aspect of the compliance conversation too many organizations overlook, and it’s nearly as important as how data gets used: data retention and deletion policies. Recently, a €14.5 million GDPR fine was issued for a non-compliant data retention schedule. And a new report from 451 Research reveals that 31% …