How Small Businesses Can Keep Up With Digital Marketing Trends

How Small Businesses Can Keep Up With Digital Marketing Trends. Marketing is constantly evolving, with new technologies emerging daily that offer businesses innovative ways to connect with their customers and potential leads. For small businesses, keeping up with these advancements can be challenging. Staying on top of the latest marketing …

How to write an effective out-of-office message: 13 OOO examples

Figuring out how to write an effective out-of-office message can be a cringe-worthy experience for any small business owner. Oftentimes, the business operations rely on the activity within your inbox. As you think about taking a summer vacation, separating from an email inbox can produce real anxiety. What happens if …

Communications strategies to connect with customers in H2

Communication with your customers is everything for your business. It’s how you form connections and strengthen relationships. It’s how you present your brand and market your products and services. And it’s the best way to resolve conflicts and address potential threats to your business. As we approach the second half …

Affiliate links done right: Advice for web designers and developers

Affiliate marketing is a strategy that many bloggers and content marketers rely on as an additional revenue source — or even a major stream of income. Often those conversions depend on how you present information on a given product or service through a blog post, video, podcast or other medium. As …

A Look at Data Retention and Deletion Policies and Compliance

There’s an aspect of the compliance conversation too many organizations overlook, and it’s nearly as important as how data gets used: data retention and deletion policies. Recently, a €14.5 million GDPR fine was issued for a non-compliant data retention schedule. And a new report from 451 Research reveals that 31% …