E-business & E-marketing
The Art of Constructive Critique in Web Design Much of the web design process depends on feedback. We learn about our client’s needs, then design a website with them and their audience in mind. For their part, clients are pretty good at telling us if we’ve hit the mark (or …
Andrew Sheffield and Rachel Kaplan were ready to make 2020 a big year. The couple moved in together on March 1, 2020, started planning trips, and looked forward to an adventure-filled future. But, like the rest of the world, their plans came to a grinding halt thanks to the COVID-19 …
You racked your brain to come up with just the right name for your business online. Your domain name — a name that perfectly represents who you are and what you’ve got to offer. Maybe you nabbed a .com or went with a descriptive domain extension — like .app or .photography or …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
Affiliate marketing is a strategy that many bloggers and content marketers rely on as an additional revenue source — or even a major stream of income. Often those conversions depend on how you present information on a given product or service through a blog post, video, podcast or other medium. As …
In the words of Pablo Picasso, “Good artists copy, great artists steal.” Get inspired by some of the bestselling, most recognizable brands with a .shop domain. This curated list doesn’t just demonstrate best practices — these shops are best in class. Best story: yogawithadriene.shop Even in a simple pop-up shop, …
Regardless of your niche, industry or sector, email is one of the most powerful marketing channels available to today’s business owners, with an ROI of $44 for every $1 spent. Ultimately, however, your email marketing success depends on how it’s done. When it comes to squeezing the most juice from …
Whether or not you’re already using a Link in Bio as the universal switchboard between your brand’s social media and its full online presence, it’s worth taking a moment to consider how significant that Link in Bio click-through is. Among the endless flow of images, videos and captions we’re wading …
Editor’s note: This SSL article was originally published on September 5, 2013, and was updated on July 25, 2018. What is SSL? You might have heard the term SSL, or maybe someone said your website needs an SSL certificate but you aren’t sure what one is. That’s OK. By the …
