E-business & E-marketing
With over 30.2 million small businesses in 2018 employing 58.9 million people across the United States, it’s no wonder small businesses are known as the lifeblood of the American economy. Whether you’re running a small mom and pop ice cream shop, or taking care of people’s car problems so they …
In the startup world, “scaling your business” has become a bit of a buzz phrase. Being able to scale is an integral part of continued growth and profit for your eCommerce business, and it’s really a simple concept: As the demands on your business increase — i.e. more customers start ordering …
This post was originally published on June 25, 2015, and was updated on October 22, 2019. You strive to provide the best in food and drink, cater our important gatherings, and offer us places to meet and relax — but even the best food and hospitality ventures won’t flourish if …
In the current job market, it’s not unusual for people to be looking for jobs over many months. It’s a very competitive market, and job openings are few. This situation is amplified by the herd mentality whereby people deploy the job search strategies commonly used in the past. For example, …
There are a few highly important things that separate big brand social media marketing from everyone else, and that is the human component. Big brands are able to focus their social media marketing on their brand, branding and advertising components that are centered around the company’s image and other major …
The French have long had a reputation for being, as a general population, heavy smokers. The image of the Frenchman pontificating while holding a half-smoked cigarette stuck between his fingers is almost legendary. (French dames, too, are notorious for lighting up.) But, are the French truly still “Europe’s chimney”? Speaking …
Many businesses have been victims of internal or external theft. This can represent large losses for a company. An old popular adage says that “security is better than the police”. When it comes to your company this phrase acquires more relevance, so it is essential to create a strategy to …
What’s the difference between SEO and CRO? Well, do you know that amazing feeling when you see a spike in your website’s traffic? When your efforts have finally paid off and organic traffic is your top traffic source? Great feeling, isn’t it? It can only be shadowed by the realization …
Often, all it takes is a little money to get the ball rolling for a young (or new) company. But what options are out there to acquire the necessary small business funding that a startup needs to put things in motion and actually begin growing? Fully understanding the choices available …
The law of attraction is always working in everyone persons life whether you realize it or not. Have you caught yourself asking for something and then later thinking to yourself that you will never be able to acquire it? The genie is in everyone’s life and he is making your …
