E-business & E-marketing
A perfect UX design involves deep design knowledge, technology, and human psychology. It involves knowing the qualities of a good product and what drives people to a website (and keeps them coming back). More specifically, an excellent UX design process makes it possible to get the right balance between users, …
Any web designer or developer worth their salt will tell you referrals are key to getting new business. Learn about the proven methods and templates for getting social proof quickly and effortlessly, so you can spend more time doing what you love. To get started, try out these strategies for …
If you’ve ever studied marketing theory — or even if you only know the basics — you’ll have heard about this thing called the “sales funnel.” It’s one of those marketing concepts that’s pretty handy for business owners to know about. And while it may seem like something contained within …
Business naming is big business. There are entire companies whose sole product is helping entrepreneurs identify the perfect name for their venture. Naming a business is not only difficult because of the endless possibilities available. It’s also challenging because so much can ride on a name — seventy-seven percent of …
Editor’s note: This SSL article was originally published on September 5, 2013, and was updated on July 25, 2018. What is SSL? You might have heard the term SSL, or maybe someone said your website needs an SSL certificate but you aren’t sure what one is. That’s OK. By the …
Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. Affiliate marketing, email marketing, search engine marketing and interactive advertising are all different facets of Internet marketing. It also includes sales, public relations, information …
This post was originally published on June 15, 2016, and was updated on Sept. 14, 2017, and June 5, 2019. In today’s information age, every successful business needs a website — even small, independent ventures. But a great-looking website doesn’t have to cost thousands of dollars. With the right tools and …
You racked your brain to come up with just the right name for your business online. Your domain name — a name that perfectly represents who you are and what you’ve got to offer. Maybe you nabbed a .com or went with a descriptive domain extension — like .app or .photography or …
If you’re like most people, you started a website and/or blog to share information and make money while at it. But to make money with your blog or website, you need to get visitors to your site, send them offers to buy stuff, or at least keep in touch with them even …
