E-business & E-marketing
If you’re transferring any sensitive data of any kind, you should ensure you’re keeping it secure. One of the most effective ways of protecting data is to enable HTTPS — also known as SSL (secure socket layers) — to encrypt data transferring to and from your server. This encryption is …
Today’s ecommerce market has significantly expanded the customer base available to sellers. Businesses can now reach shoppers around the world almost as easily as those just down the road. In this post, we will look at how you can set up WooCommerce for international orders to grow your audience. What …
SEMRush is one of the most popular (and highly respected) SEO software platforms available. It offers users all-in-one features and functionality, making it an invaluable tool for website owners and SEO professionals alike. With comprehensive content and on-page optimization, as well as detailed reports on website content, backlinks, and competitive …
Marketing for web designers and developers can feel like dropping coins down a well — as your monies tumble into the ether, you wonder if your efforts reach anyone. Wouldn’t it be great to know what clients want? We thought so, too. We did a two-phase survey with clients to …
As you may know, WordPress is written with the PHP coding language, which requires updates to the latest version in order to remain secure and running its best. But before getting on the latest version, it’s important to test PHP updates to ensure it works with the other components of …
This post was originally published on Dec. 30, 2015, and was updated on July 18, 2019. Why learn how to build a WordPress website? Well, here’s a scenario to consider: You run into a friend you haven’t seen in quite some time at the supermarket. While catching up, you mention …
The internet. Such a beautiful thing. Yet, like a wild animal, it can sometimes be dangerous. If you’ve been online for even a short amount of time, you probably know that sometimes bad things can happen to good websites. What’s the “Not Secure” warning about? If you’re seeing the warning …
There is a story that I tell to all my executive coaching clients. It’s an old story. One you heard as a child. A hare and a tortoise decided to race. The hare had the potential, but the tortoise had the discipline. As the hare stopped for a break, the …
Building Your Personal Brand on Social Media. Creating an online identity that reflects your personal opinions and professional expertise is essential for attracting a wider audience. In the digital advertising profession, how you present yourself online is just as crucial as your offline presence. By establishing a personal brand, you …
