E-business & E-marketing
If you’ve ever studied marketing theory — or even if you only know the basics — you’ll have heard about this thing called the “sales funnel.” It’s one of those marketing concepts that’s pretty handy for business owners to know about. And while it may seem like something contained within …
Let’s face it. You build websites to sell more stuff, either your own products or clients’ inventory. While creating a website is an important part of the process, you’re up against millions of other ecommerce sites across the globe — hence the importance of link building for ecommerce. In fact, …
The whole point of a website security audit is to give you and your clients peace of mind. Knowing that you have gone through a client’s site, eliminated any website vulnerability you identify, and secured the site should bring a smile to your face. Related: Making website maintenance plans a …
There are times when you will need to migrate a WordPress website to a new host or a different server. Perhaps you want to change a website’s structure, optimize it for mobile or you may just be dissatisfied with your current server’s service and performance. Migrating can solve your problem …
Team building during the pandemic has been tough. Small businesses have rapidly gone from mostly in-person to mostly remote. Even as employees return to in-person work, many people will continue to work remotely or have team members in other locations. Workplace shifts and new company culture norms have given rise …
Building Your Personal Brand on Social Media. Creating an online identity that reflects your personal opinions and professional expertise is essential for attracting a wider audience. In the digital advertising profession, how you present yourself online is just as crucial as your offline presence. By establishing a personal brand, you …
Running a website or a blog does not have to be a side interest. The fact is that you can make a living off of your site, as long as you’re willing to put in the effort. This is possible through affiliate marketing, which is one of the easiest and …
Pricing strategy is an invaluable tool for ecommerce sellers and an essential part to maximizing your store’s revenue. Companies have long followed similar pricing strategies but the advancement of technology has given rise to a new effective method, dynamic pricing. This pricing strategy can help increase your sales along with …
When you’re on top of your game, you get different demands from different clients. And no matter how difficult the challenge is, you can deliver every time. In our new YouTube series, “Winning with WordPress, ” we bring web designers and developers from different technical backgrounds together to show how …
