E-business & E-marketing
The right domain name can improve your brand’s reputation, make it more visible and accessible, and ultimately allow you to outcompete your rivals. That’s why highly competitive domain names can sell for up to hundreds of millions of dollars. The first step is learning how to look for easily acquirable …
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
Editor’s note: This SSL article was originally published on September 5, 2013, and was updated on July 25, 2018. What is SSL? You might have heard the term SSL, or maybe someone said your website needs an SSL certificate but you aren’t sure what one is. That’s OK. By the …
A perfect UX design involves deep design knowledge, technology, and human psychology. It involves knowing the qualities of a good product and what drives people to a website (and keeps them coming back). More specifically, an excellent UX design process makes it possible to get the right balance between users, …
WordPress will be celebrating its 20th birthday this year. Not only is it quite an achievement for anything web-related to last that long, it’s also impressive to see that the content management system is still at its peak relevancy. That got me thinking about the impact WordPress has had on …
One of the greatest things about WordPress is how easy to use it is. On the other hand, because of this simplicity, many users don’t feel the urge to step outside of their comfort zone and learn new things. Deployment automation is very often one of those omitted things. In …
Knowing what a domain is can go a long way in setting your online presence up for success — particularly if you are a business looking to use a website to increase sales. Your domain name is the backbone of your digital presence. It’s one of the most important things …
Ready to get online but not sure where to start? We’ve got you covered. We’re constantly rolling out content aimed at helping everyday entrepreneurs take their ventures to the web. From dreaming it to creating it to growing it to managing it, you’ll find articles, videos and other resources designed …
For decades presidents have called small businesses “the backbone of America.” That statement rings true, perhaps now more than ever. The United States happens to be an incredible place to start your own business — and that is not something to take for granted. Though the economic landscape has changed …
