E-business & E-marketing
What is one strategy to increase summer sales in B2B, during a time when many people are out of the office? To help your B2B business increase summer sales, we asked business leaders and marketing professionals this question for their best ideas. From developing strategic brand partnerships to engaging customers …
Building Your Personal Brand on Social Media Creating an online identity representing your personal opinions and professional expertise is necessary to attract more audiences. When it comes to your digital advertising profession, how you display yourself on the internet is as crucial as how you represent yourself offline. When you …
Whether or not you’re already using a Link in Bio as the universal switchboard between your brand’s social media and its full online presence, it’s worth taking a moment to consider how significant that Link in Bio click-through is. Among the endless flow of images, videos and captions we’re wading …
In WordPress, transients are a particular way of caching data for a certain period of time. Instead of storing data in the object cache, transient data in WordPress is stored only temporarily, with the hopes that it will be updated occasionally. Transients are generated with a set maximum lifetime, after …
Andrew Sheffield and Rachel Kaplan were ready to make 2020 a big year. The couple moved in together on March 1, 2020, started planning trips, and looked forward to an adventure-filled future. But, like the rest of the world, their plans came to a grinding halt thanks to the COVID-19 …
On the surface, selling digital products with WooCommerce doesn’t seem much different than selling physical goods. You need to create a website detailing your products, drive relevant traffic to said site, and convert the visitors into customers. However, there are some key distinctions that require consideration. Whether you sell software, …
If you’re looking for a way to make money with domain names, or if you’re a savvy investor trying to flesh out a more diverse portfolio, domain speculation may seem attractive to you. But is domain name speculation still a viable strategy? And if so, what’s the best way to …
Let’s face it. You build websites to sell more stuff, either your own products or clients’ inventory. While creating a website is an important part of the process, you’re up against millions of other ecommerce sites across the globe — hence the importance of link building for ecommerce. In fact, …
Marketing for web designers and developers can feel like dropping coins down a well — as your monies tumble into the ether, you wonder if your efforts reach anyone. Wouldn’t it be great to know what clients want? We thought so, too. We did a two-phase survey with clients to …
