E-business & E-marketing
What is one strategy to increase summer sales in B2B, during a time when many people are out of the office? To help your B2B business increase summer sales, we asked business leaders and marketing professionals this question for their best ideas. From developing strategic brand partnerships to engaging customers …
Regardless of your niche, industry or sector, email is one of the most powerful marketing channels available to today’s business owners, with an ROI of $44 for every $1 spent. Ultimately, however, your email marketing success depends on how it’s done. When it comes to squeezing the most juice from …
Your digital footprint is one of the key elements that will either aid your brand’s success or result in its struggles. Having a good reputation and an attractive online presence is crucial if you want your brand to go the distance — and if you’re reading this post, you clearly …
Today’s ecommerce market has significantly expanded the customer base available to sellers. Businesses can now reach shoppers around the world almost as easily as those just down the road. In this post, we will look at how you can set up WooCommerce for international orders to grow your audience. What …
How Small Businesses Can Keep Up With Digital Marketing Trends. Marketing is constantly evolving, with new technologies emerging daily that offer businesses innovative ways to connect with their customers and potential leads. For small businesses, keeping up with these advancements can be challenging. Staying on top of the latest marketing …
Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. Affiliate marketing, email marketing, search engine marketing and interactive advertising are all different facets of Internet marketing. It also includes sales, public relations, information …
“There is a special place in hell for women who don’t help other women.” ~ Madeleine K. Albright, former U.S. Secretary of State. Since Madeleine K. Albright first spoke those words in 2006, this phrase has been repeated as a kind of battle cry for women in the workplace. It’s …
As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the million other things on your to-do list, marketing can fall down the list of priorities. But it doesn’t have to be this way! Marketing automation …
If you’re transferring any sensitive data of any kind, you should ensure you’re keeping it secure. One of the most effective ways of protecting data is to enable HTTPS — also known as SSL (secure socket layers) — to encrypt data transferring to and from your server. This encryption is …
