Communications strategies to connect with customers in H2

Communication with your customers is everything for your business. It’s how you form connections and strengthen relationships. It’s how you present your brand and market your products and services. And it’s the best way to resolve conflicts and address potential threats to your business. As we approach the second half …

Affiliate links done right: Advice for web designers and developers

Affiliate marketing is a strategy that many bloggers and content marketers rely on as an additional revenue source — or even a major stream of income. Often those conversions depend on how you present information on a given product or service through a blog post, video, podcast or other medium. As …

A Look at Data Retention and Deletion Policies and Compliance

There’s an aspect of the compliance conversation too many organizations overlook, and it’s nearly as important as how data gets used: data retention and deletion policies. Recently, a €14.5 million GDPR fine was issued for a non-compliant data retention schedule. And a new report from 451 Research reveals that 31% …

A purpose-driven business: GoDaddy Q&A with Pura Vida founders Griffin Thall and Paul Goodman

During a post-college surfing trip to Costa Rica in 2010, Paul Goodman and Griffin Thall fell in love with the local artisan scene. From the colorful hand woven bracelets sold in each corner to the meaningful conversations with the locals, the two SoCal friends were inspired by the laid-back lifestyle …

Website Terminology Glossary: Ecommerce, Vol. 1 

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …