E-business & E-marketing
On the surface, selling digital products with WooCommerce doesn’t seem much different than selling physical goods. You need to create a website detailing your products, drive relevant traffic to said site, and convert the visitors into customers. However, there are some key distinctions that require consideration. Whether you sell software, …
For small business websites or eCommerce websites, user registration functionality is a common need. As a result, users share sensitive information when they register for an account on a website. This could include their mailing address, email address or even credit card details. It’s a necessity, as it offers users …
Web hosting plays a vital role in a website’s success. Regardless of how beautiful or functional your site is, a slow or buggy server can destroy the user experience. It can also cost site owners in the form of lost business. And while we’d all love to have access to …
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
The internet is not just the information superhighway. It is also one of the most lucrative income-generating machines at your disposal.. Have you heard several “rags to riches” stories about individuals who succeed in making money online? Some of them started from scratch—renting personal computers on Internet cafes or used …
Editor’s note: This SSL article was originally published on September 5, 2013, and was updated on July 25, 2018. What is SSL? You might have heard the term SSL, or maybe someone said your website needs an SSL certificate but you aren’t sure what one is. That’s OK. By the …
Ready to get online but not sure where to start? We’ve got you covered. We’re constantly rolling out content aimed at helping everyday entrepreneurs take their ventures to the web. From dreaming it to creating it to growing it to managing it, you’ll find articles, videos and other resources designed …
The Art of Constructive Critique in Web Design Much of the web design process depends on feedback. We learn about our client’s needs, then design a website with them and their audience in mind. For their part, clients are pretty good at telling us if we’ve hit the mark (or …
Andrew Sheffield and Rachel Kaplan were ready to make 2020 a big year. The couple moved in together on March 1, 2020, started planning trips, and looked forward to an adventure-filled future. But, like the rest of the world, their plans came to a grinding halt thanks to the COVID-19 …
