Email is one of the most frequently used forms of communication. It’s no wonder then that many cyber criminals are using fake emails to not only hijack your email account but also to steal your identity and more. In most cases,…
With so much that is going on in the world such as natural calamities, unknown diseases and even terrorism, traveling to another country especially if it is far from your continent can be frightening and an uneasy experience. Well, there…
Hopefully you spent the holidays with family and friends instead of reading the latest publication “Framework for Improving Critical Infrastructure Cybersecurity” Version 1.1 Draft 2 published by National Institute of Standards and Technology (NIST) on December 5, 2017. If you…
Gift guides are a sales staple for eCommerce stores, especially during the holidays. Halloween is approaching so it’s the perfect time to create a Halloween gift guide. Once customers see it, you know they’ll be drooling over every image, frantically…
More than 50 million businesses use Facebook Business Pages to grow their audiences. It makes sense since over 2 billion people use Facebook every month. But with the changing algorithms and all the competition (including baby pictures, engagement announcements, politics and…
It can seem difficult to see a clear return on investment, or ROI, when it comes to all of the time, energy and money spent on social media. But the reality is, having a strong online presence on the social…
Like all industries, real estate has evolved over the last two decades. Online listings have supplanted newspaper ads, PPC marketing has allowed agents to advertise at a lower cost than in the past, and many homes are now advertised using…
If you’re like me then you’re not overly familiar with affiliate marketing. It is a bit of a mystery for a lot of us marketers and ecomm entrepreneurs. However it does have some huge positives: Scalable: Once you attract the…
Promotional products have been at the center of marketing tactics for seemingly forever. However, unlike some traditional forms of marketing which might be dying a slow, painful death, the same cannot be said about these. On the contrary, they are…
When you purchase or pay for some services, the tax authorities refund some of the VAT paid out to them. However, you may not know how to go about the process. In that case, employing the services of a good…
You don’t become a leader overnight, and there is a lot of effort and investment required in order to bring out the leader in you. Also, it is a fact that being a leader is not an easy task. First,…
As a small business owner in the healthcare industry, you should be especially concerned with the security of your website. Unfortunately, while immersed in your work in can be challenging to learn the ropes of online security. That’s one reason…
Recurring revenue is glorious. Once you reach that elusive land of automatic money coming in every month that isn’t requiring you to constantly close new sales, everything gets easier. Selling a content creation service can be an essential component of…
Marketing is nothing if not creative, and that creativity can lead to some amusing (and surprising) marketing moments. In some cases, we’re floored by how much an advertisement was able to emotionally affect us. Others impressed us with the artistic…
Over the last three months, I’ve jumped into learning the in’s and out’s of Facebook ads to help grow the email list for our job board. Thankfully I had some key Facebook experts from the community help along the way…
“Ecommerce Briefs” is my occasional series of news and developments from online merchants. In this installment, I’ll address how an online brand is providing an experiential option for consumers, new … The post Ecommerce Briefs: Casper, PayPal Options, Amazon Ads…
Small businesses operate on a high wire, with one mistake potentially sending them into a spiral. For that reason, online security is a major challenge. Small business websites are an easy target. Most business owners have little security expertise, operate…
Transactions completed on the smartphone continue to rise globally. Especially in Northern Europe and Japan, mobile transaction now represent over half of online transactions. In Europe, Sweden is the absolute leader with 60 percent. Source: eCommerce News eu Republished by…
If you want to grow your fitness business, special offers and fitness coupons are a great way to acquire new business, retain current clients, and incentivize referrals. Almost every fitness business offers coupons, and yours should be no different! Let’s…
In the eCommerce space, your customers are going to rely on you to protect them. They need to feel sure that they can make purchases and engage with your site without sacrificing or compromising their personal identities. If they don’t have…