Influencer Marketing: the $68M secret you don’t know

Pura Vida Bracelets reported $68.3 Million in revenue for 2023 leading to an incredible acquisition by Vera Bradley — and they credit a lot of that success to influencer marketing. Gretta Rose van Riel used influencer marketing to build multiple 8-figure ecommerce brands.  Scott Paul got LeBron James to promote his …

9 steps to Largest Contentful Paint optimization 

Largest Contentful Paint (LCP) isn’t just about making Google happy. LCP optimization is key to providing better user experiences, as visitors are more quickly presented with useful content. This can give you quite a competitive advantage over sites where content displays little by little, tempting the frustrated visitor to bounce. …

WooCommerce Wednesdays: Strategies to boost sales through WooCommerce merchandising

Merchandising has long been an important part of commerce, and today many online merchants are beginning to refine WooCommerce merchandising. In the offline world, physical stores intentionally layout their shops and products to engage customers from the moment they pass by the front window to when they leave having completed …