When Brands Fail To Remain Relevant, They RadioShack – Who’s Next?

Now that the buzz and media frenzy about the demise of RadioShack and the analysis of why by Wall Street and other experts  is beginning to subside, another consideration should be examined. What happens to brands that do not remain relevant, stop innovating and sit on their hind quarters? Well in short, …

5 Ways to Find Meaningful Influencers on a Budget

If you’re like most entrepreneurs, you probably know the value in influencer marketing. Consumers today check in with friends and family before making purchases. Social media has turned into a recommendation engine. Review sites are consulted, blogs are read, and posts are scanned before credit cards are handed over. According …