Celebrating 5 years with .art: A strong digital identity for creatives to thrive among the online chaos

In the last five years since its launch, .art has become the most popular extension for creatives and has a stable place among the top-five fastest growing domain zones — all through organic growth and remarkably high renewal rates. Its 200,000-plus community includes creative organizations and personalities as well as …

Influencer Marketing: the $68M secret you don’t know

Pura Vida Bracelets reported $68.3 Million in revenue for 2023 leading to an incredible acquisition by Vera Bradley — and they credit a lot of that success to influencer marketing. Gretta Rose van Riel used influencer marketing to build multiple 8-figure ecommerce brands.  Scott Paul got LeBron James to promote his …

Website Terminology Glossary: Website Security, Vol. 1

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …

SSL security: Why it matters and how to add HTTPS to your website

Would your website lose visitors if it lacked SSL security? Of course. Everyone is at least aware of site security, especially if they’re about to whip out a credit card and buy something. A recent survey says 85 percent of online shoppers would avoid a website they perceive as unsecured. Most …

WooCommerce Wednesday: How to turn your WooCommerce store into an international powerhouse

Today’s ecommerce market has significantly expanded the customer base available to sellers. Businesses can now reach shoppers around the world almost as easily as those just down the road. In this post, we will look at how you can set up WooCommerce for international orders to grow your audience. What …

WooCommerce Wednesdays: Strategies to boost sales through WooCommerce merchandising

Merchandising has long been an important part of commerce, and today many online merchants are beginning to refine WooCommerce merchandising. In the offline world, physical stores intentionally layout their shops and products to engage customers from the moment they pass by the front window to when they leave having completed …