Category: E-business & E-marketing

Tips for Safe Business Travel in 2018

With so much that is going on in the world such as natural calamities, unknown diseases and even terrorism, traveling to another country especially if it is far from your continent can be frightening and an uneasy experience. Well, there…

Facebook retargeting: How to retarget website visitors with Facebook Ads

More than 50 million businesses use Facebook Business Pages to grow their audiences. It makes sense since over 2 billion people use Facebook every month. But with the changing algorithms and all the competition (including baby pictures, engagement announcements, politics and…

Social media metrics and ROI: What your business needs to know

It can seem difficult to see a clear return on investment, or ROI, when it comes to all of the time, energy and money spent on social media. But the reality is, having a strong online presence on the social…

How to build your real estate social media strategy

Like all industries, real estate has evolved over the last two decades. Online listings have supplanted newspaper ads, PPC marketing has allowed agents to advertise at a lower cost than in the past, and many homes are now advertised using…

How Does a VAT Company Help You?

When you purchase or pay for some services, the tax authorities refund some of the VAT paid out to them. However, you may not know how to go about the process. In that case, employing the services of a good…

How to sell a content creation service to earn recurring revenue

Recurring revenue is glorious. Once you reach that elusive land of automatic money coming in every month that isn’t requiring you to constantly close new sales, everything gets easier. Selling a content creation service can be an essential component of…

Lessons from the most surprising marketing moments of 2018

Marketing is nothing if not creative, and that creativity can lead to some amusing (and surprising) marketing moments. In some cases, we’re floored by how much an advertisement was able to emotionally affect us. Others impressed us with the artistic…

5 Facebook Ad Mistakes to Avoid

Over the last three months, I’ve jumped into learning the in’s and out’s of Facebook ads to help grow the email list for our job board. Thankfully I had some key Facebook experts from the community help along the way…

GoDaddy small business website security report

Small businesses operate on a high wire, with one mistake potentially sending them into a spiral. For that reason, online security is a major challenge. Small business websites are an easy target. Most business owners have little security expertise, operate…

10 critical eCommerce web security tips

In the eCommerce space, your customers are going to rely on you to protect them. They need to feel sure that they can make purchases and engage with your site without sacrificing or compromising their personal identities. If they don’t have…