E-business & E-marketing
How Small Businesses Can Keep Up With Digital Marketing Trends. Marketing is constantly evolving, with new technologies emerging daily that offer businesses innovative ways to connect with their customers and potential leads. For small businesses, keeping up with these advancements can be challenging. Staying on top of the latest marketing …
Whether or not you’re already using a Link in Bio as the universal switchboard between your brand’s social media and its full online presence, it’s worth taking a moment to consider how significant that Link in Bio click-through is. Among the endless flow of images, videos and captions we’re wading …
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. What is a media kit? It’s the not-so-secret source of high-resolution images, detailed information on …
Shipping labels may not seem like a big part of running an ecommerce business, but they are vital to logistics and a well-run order fulfillment process. The absence of clear and organized shipping labels for WooCommerce would lead to delivery errors and a poor experience for your customers. When you …
Merchants are legally obligated to obtain a supplier’s agreement if they are reselling goods through any channel. However, often times, the last thing on a merchant’s mind when thinking ahead to driving revenue is the chance of encountering a wholesale supplier scam — but it can, and does, happen. Wholesale …
WordPress will be celebrating its 20th birthday this year. Not only is it quite an achievement for anything web-related to last that long, it’s also impressive to see that the content management system is still at its peak relevancy. That got me thinking about the impact WordPress has had on …
Your digital footprint is one of the key elements that will either aid your brand’s success or result in its struggles. Having a good reputation and an attractive online presence is crucial if you want your brand to go the distance — and if you’re reading this post, you clearly …
As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the million other things on your to-do list, marketing can fall down the list of priorities. But it doesn’t have to be this way! Marketing automation …
