E-business & E-marketing
Business naming is big business. There are entire companies whose sole product is helping entrepreneurs identify the perfect name for their venture. Naming a business is not only difficult because of the endless possibilities available. It’s also challenging because so much can ride on a name — seventy-seven percent of …
Your digital footprint is one of the key elements that will either aid your brand’s success or result in its struggles. Having a good reputation and an attractive online presence is crucial if you want your brand to go the distance — and if you’re reading this post, you clearly …
Ready to get online but not sure where to start? We’ve got you covered. We’re constantly rolling out content aimed at helping everyday entrepreneurs take their ventures to the web. From dreaming it to creating it to growing it to managing it, you’ll find articles, videos and other resources designed …
Setting the right business goals can provide your business with a sense of direction and allow you to measure your progress. But business goals shouldn’t be static and unchanging. Instead, they should adapt as you learn more about your business and your industry. So how often should you reevaluate your …
Have you ever considered what a browser does when your website loads? There are quite a few processes that happen. Your browser displays a mix of HTML, CSS, and JavaScript for you to view. When you are using a content management system, like WordPress, there are also data elements retrieved …
With over 55,000 known plugins available for WordPress, it can get just a little confusing — to say the least — knowing the essential plugins for a WordPress site. There are plugins for functionality, SEO, security, and more. While there is no end-all-be-all plugin or plugin array, certain plugins one …
As you may know, WordPress is written with the PHP coding language, which requires updates to the latest version in order to remain secure and running its best. But before getting on the latest version, it’s important to test PHP updates to ensure it works with the other components of …
If you’re transferring any sensitive data of any kind, you should ensure you’re keeping it secure. One of the most effective ways of protecting data is to enable HTTPS — also known as SSL (secure socket layers) — to encrypt data transferring to and from your server. This encryption is …
Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. Affiliate marketing, email marketing, search engine marketing and interactive advertising are all different facets of Internet marketing. It also includes sales, public relations, information …
