E-business & E-marketing
If you’ve ever studied marketing theory — or even if you only know the basics — you’ll have heard about this thing called the “sales funnel.” It’s one of those marketing concepts that’s pretty handy for business owners to know about. And while it may seem like something contained within …
Whether or not you’re already using a Link in Bio as the universal switchboard between your brand’s social media and its full online presence, it’s worth taking a moment to consider how significant that Link in Bio click-through is. Among the endless flow of images, videos and captions we’re wading …
In 2024, it’s essential for you to try and raise your profile to compete in the digital marketing world. One of the best ways to do this is through guest posting, for both essential backlinks and raising your profile as a thought leader. Here are some potential options. Starting With …
WordPress is installed and ready to go — what’s next? Setting up your new website! In this article, we’ll show you the basics of setting up WordPress. Here’s what we’ll cover: WordPress General Settings that you need to get in place. How to change your WordPress admin username and why …
Driving repeat business for your eCommerce shop goes beyond having great products. In today’s fast-paced, at-your-door-in-two-days eCommerce world, online sellers need to give their customers more to hold on to. Buyers want to support businesses with similar values and interesting stories to tell — and that’s why we’re going to learn …
There are times when you will need to migrate a WordPress website to a new host or a different server. Perhaps you want to change a website’s structure, optimize it for mobile or you may just be dissatisfied with your current server’s service and performance. Migrating can solve your problem …
You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous conversations and research. Here’s everything you need to …
As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the million other things on your to-do list, marketing can fall down the list of priorities. But it doesn’t have to be this way! Marketing automation …
With over 55,000 known plugins available for WordPress, it can get just a little confusing — to say the least — knowing the essential plugins for a WordPress site. There are plugins for functionality, SEO, security, and more. While there is no end-all-be-all plugin or plugin array, certain plugins one …
