E-business & E-marketing
Setting the right business goals can provide your business with a sense of direction and allow you to measure your progress. But business goals shouldn’t be static and unchanging. Instead, they should adapt as you learn more about your business and your industry. So how often should you reevaluate your …
You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous conversations and research. Here’s everything you need to …
Affiliate marketing is on the rise, now more than ever. And, with that said, this lucrative marketing strategy is also becoming more and more saturated. With so many companies committing to online marketing and digital advertising, there’s a wide array of affiliate programs out there to choose from. It can …
In WordPress, transients are a particular way of caching data for a certain period of time. Instead of storing data in the object cache, transient data in WordPress is stored only temporarily, with the hopes that it will be updated occasionally. Transients are generated with a set maximum lifetime, after …
For decades presidents have called small businesses “the backbone of America.” That statement rings true, perhaps now more than ever. The United States happens to be an incredible place to start your own business — and that is not something to take for granted. Though the economic landscape has changed …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
What is one strategy to increase summer sales in B2B, during a time when many people are out of the office? To help your B2B business increase summer sales, we asked business leaders and marketing professionals this question for their best ideas. From developing strategic brand partnerships to engaging customers …
The further we get into the 21st century, the more contradictory the web seems to become. We have a plethora of no-code tools aimed to make things easier for novices and professionals alike. On the other hand, we see service providers that are increasingly complicated to work with. This tug-of-war …
Business naming is big business. There are entire companies whose sole product is helping entrepreneurs identify the perfect name for their venture. Naming a business is not only difficult because of the endless possibilities available. It’s also challenging because so much can ride on a name — seventy-seven percent of …
