Interior Painting of Asheville — Building a business in a changing world

Andrew Sheffield and Rachel Kaplan were ready to make 2020 a big year. The couple moved in together on March 1, 2020, started planning trips, and looked forward to an adventure-filled future. But, like the rest of the world, their plans came to a grinding halt thanks to the COVID-19 …

WooCommerce Wednesdays: Strategies to boost sales through WooCommerce merchandising

Merchandising has long been an important part of commerce, and today many online merchants are beginning to refine WooCommerce merchandising. In the offline world, physical stores intentionally layout their shops and products to engage customers from the moment they pass by the front window to when they leave having completed …

How to design a website when you’re not a website designer

This post was originally published on June 15, 2016, and was updated on Sept. 14, 2017, and June 5, 2019. In today’s information age, every successful business needs a website — even small, independent ventures. But a great-looking website doesn’t have to cost thousands of dollars. With the right tools and …

Website Terminology Glossary: Website Security, Vol. 1

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …

How to create an About page for your eCommerce shop

Driving repeat business for your eCommerce shop goes beyond having great products. In today’s fast-paced, at-your-door-in-two-days eCommerce world, online sellers need to give their customers more to hold on to. Buyers want to support businesses with similar values and interesting stories to tell — and that’s why we’re going to learn …

Mastering the Art of High-Impact Social Media Posts

In today’s fast-paced digital world, social media is one of the most powerful tools for building brand awareness, engaging with audiences, and driving business growth. Whether you’re using Facebook, Instagram, TikTok, Twitter, LinkedIn or Pinterest, crafting the perfect post is crucial to standing out and making an impact. With billions …

Website Terminology Glossary: Online Marketing, Vol. 1 

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …

12 examples of team-building activities for small businesses

Team building during the pandemic has been tough. Small businesses have rapidly gone from mostly in-person to mostly remote. Even as employees return to in-person work, many people will continue to work remotely or have team members in other locations. Workplace shifts and new company culture norms have given rise …