E-business & E-marketing
This post was originally published on June 15, 2016, and was updated on Sept. 14, 2017, and June 5, 2019. In today’s information age, every successful business needs a website — even small, independent ventures. But a great-looking website doesn’t have to cost thousands of dollars. With the right tools and …
In 2024, it’s essential for you to try and raise your profile to compete in the digital marketing world. One of the best ways to do this is through guest posting, for both essential backlinks and raising your profile as a thought leader. Here are some potential options. Starting With …
You must take website speed optimization seriously when designing websites. Google and users value speed, and will abandon a website if it loads slowly. A slow loading page provides a poor user experience, and as you know, about 53 percent of mobile users are likely to leave a site and …
Ready to get online but not sure where to start? We’ve got you covered. We’re constantly rolling out content aimed at helping everyday entrepreneurs take their ventures to the web. From dreaming it to creating it to growing it to managing it, you’ll find articles, videos and other resources designed …
If you’ve ever studied marketing theory — or even if you only know the basics — you’ll have heard about this thing called the “sales funnel.” It’s one of those marketing concepts that’s pretty handy for business owners to know about. And while it may seem like something contained within …
Knowing what a domain is can go a long way in setting your online presence up for success — particularly if you are a business looking to use a website to increase sales. Your domain name is the backbone of your digital presence. It’s one of the most important things …
What is one strategy to increase summer sales in B2B, during a time when many people are out of the office? To help your B2B business increase summer sales, we asked business leaders and marketing professionals this question for their best ideas. From developing strategic brand partnerships to engaging customers …
A perfect UX design involves deep design knowledge, technology, and human psychology. It involves knowing the qualities of a good product and what drives people to a website (and keeps them coming back). More specifically, an excellent UX design process makes it possible to get the right balance between users, …
Communication with your customers is everything for your business. It’s how you form connections and strengthen relationships. It’s how you present your brand and market your products and services. And it’s the best way to resolve conflicts and address potential threats to your business. As we approach the second half …
