I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
What is CRM and why do you need it? CRM is a customer database to help you keep track of customer interactions with your business so you can serve them better. CRM stands for “customer relationship management” CRM helps you follow up with potential customers. The lack of follow up …
It is undeniably true that not everyone possesses the qualities of effective leadership. Furthermore, possessing the characteristics of a leader is not sufficient in and of itself. Therefore, if you want to consider yourself a successful leader, you must put in the necessary effort. In addition, you must be willing …
If you’re looking for a way to make money with domain names, or if you’re a savvy investor trying to flesh out a more diverse portfolio, domain speculation may seem attractive to you. But is domain name speculation still a viable strategy? And if so, what’s the best way to …
A personal brand is essential to a leader and their company’s image. Business executives must be aware of how theirs is viewed by others. 1. Lead with compassion. Empathy is the first step to compassionate brand leadership. Empathy is letting go of your anxieties and taking an emotional risk to …
The first step after purchasing a domain name is to build and design your own website. But ask any small business owner about website design and you’ll find that building a website seems like too tall of a task to tackle on your own. Fortunately, technologies and tools have …
If you’ve ever studied marketing theory — or even if you only know the basics — you’ll have heard about this thing called the “sales funnel.” It’s one of those marketing concepts that’s pretty handy for business owners to know about. And while it may seem like something contained within …
As a loyal supporter of former President Donald Trump, recent events, such as the alleged attempt on his life in Butler, Pennsylvania, have only strengthened my resolve and that of many others, transcending party lines. This surge in support highlights the deeply entrenched power struggles between the Left and the …
Entrepreneurs often shy away from chaos, thinking that chaos is bad. Chaos is part of growing up. A small business has to go through the motions. The small business could stay small and stable or become a big business. In either case, the road to stability may be chaotic. The …
