Hacking and hacking back, March was certainly a busy month for cyber-attacks. From Microsoft to TransUnion South Africa, these are some of the biggest threats cybersecurity saw last month. Notorious Hacker Gang Lapsus$ Posts Stolen Source Code from Microsoft . . . In March, the Lapsus$ hacking group, infamous for …
As an entrepreneur, you may know that creating a Unique Selling Proposition (USP) for your business is important. But what is a USP, exactly? And more importantly, how can you go about creating one for your own business? Let’s take a closer look at Unique Selling Propositions, why you need …
A personal brand is more than a résumé. Your basic brand is more than an elevator pitch. It is more than a social media profile. Much more! Your professional brand is a codified manifestation of your innermost self, organized as a formalized expression of your outside professional self. It’s a …
A personal brand is essential to a leader and their company’s image. Business executives must be aware of how theirs is viewed by others. 1. Lead with compassion. Empathy is the first step to compassionate brand leadership. Empathy is letting go of your anxieties and taking an emotional risk to …
Communication with your customers is everything for your business. It’s how you form connections and strengthen relationships. It’s how you present your brand and market your products and services. And it’s the best way to resolve conflicts and address potential threats to your business. As we approach the second half …
It wasn’t so long ago that meetings were primarily held in person. Much to the chagrin of many web designers (myself included), remote get-togethers weren’t widely embraced by clients. What a difference a few years makes. Meetings were slowly trending towards remote platforms. Then the COVID-19 pandemic hit. Suddenly, Zoom …
This post was originally published on June 15, 2016, and was updated on Sept. 14, 2017, and June 5, 2019. In today’s information age, every successful business needs a website — even small, independent ventures. But a great-looking website doesn’t have to cost thousands of dollars. With the right tools and …
The law of attraction is always working in everyone persons life whether you realize it or not. Have you caught yourself asking for something and then later thinking to yourself that you will never be able to acquire it? The genie is in everyone’s life and he is making your …
Local search is crucial to a successful marketing strategy for small business. For any business to succeed, it must find ways to reach out to potential customers. Today, digital marketing is the go-to form of marketing and is an important part of doing business. One of the ways to improve …
