Pura Vida Bracelets reported $68.3 Million in revenue for 2023 leading to an incredible acquisition by Vera Bradley — and they credit a lot of that success to influencer marketing. Gretta Rose van Riel used influencer marketing to build multiple 8-figure ecommerce brands. Scott Paul got LeBron James to promote his …
The first step after purchasing a domain name is to build and design your own website. But ask any small business owner about website design and you’ll find that building a website seems like too tall of a task to tackle on your own. Fortunately, technologies and tools have …
What are the Best Channels for Leveraging IT Blog Content? Blog content about information technology should always focus on one word – it’s literally in the name – technology! IT blog content should always capitalize on the various technologies to help brands position themselves in the eyes of …
Entrepreneurs often shy away from chaos, thinking that chaos is bad. Chaos is part of growing up. A small business has to go through the motions. The small business could stay small and stable or become a big business. In either case, the road to stability may be chaotic. The …
As much as 82% of internet users come across fake negative business reviews online. Seeing as almost 34% of the total market value of the world’s biggest companies depends on their reputation, you can begin to realize the importance of online reputation damage control. Improving and maintaining your digital prestige …
Hey everyone! I’m home after 3 months in Thailand. I had a great time there, but wow, it is so nice to be back. There really is no place like home. Unfortunately, Japan Airlines’ “Chewing” millet pasta gave me food poisoning (stomach cramps and diarrhea). I was in pain for …
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
Pain, disappointment, hurt, embarrassment, and shame are emotions that are associated with all relationships; whether they are romantic or non-romantic. The most important emotion is anger. Anger, however, is a secondary emotion. No one feels angry first. Anger is a reaction to an event. For example, if your boss calls …
In WordPress, transients are a particular way of caching data for a certain period of time. Instead of storing data in the object cache, transient data in WordPress is stored only temporarily, with the hopes that it will be updated occasionally. Transients are generated with a set maximum lifetime, after …
