How 3 frozen dessert shops stay hot during the winter months

Why would we want to eat a frozen dessert during the winter months? In 2017, food resource website Spoon University made the not-so-scientific argument that winter is actually the best season to eat ice cream. The products are in stock at the grocery store, lines are nonexistent, and there’s no …

New WordPress changes that will affect your small business website

Things may be rosy right now with regards to your website, especially if you have a dedicated developer on hand. However, given some new WordPress changes in the pipeline, you might have some adaptive work to do. These changes will affect the platform itself — such as a wholesale change …

A Home Business Doesn’t Need a Website! Yes, It Does!

Many business owners make a critical mistake and assume all they need to market their business online is social media. Nothing could be further from the truth. Home business owners fall particular prey to this thought process, which is tragic because it can prevent them from growing the way they could …

Setting Realistic Personal Branding “New Years Resolutions” for 2019

According to an article in the New York Times, one third of individuals who make “New Year’s resolutions” don’t make it past the end of January. The author indicated that resolutions fail because they aren’t the right resolutions. Specifically: It’s a resolution established because someone else is telling you to …

Unskilled and low skilled men most at risk from Brexit

Men with GCSE qualifications or below employed in certain manual occupations are more likely than other groups to work in industries at particular risk from new barriers to trade with the EU after Brexit. Historically, those in this group have struggled to find equally well-paid work elsewhere when job losses …

How to use Pinterest for interior designers

Pinterest is one of the world’s top resources for finding inspiration, making it more important than ever for your interior design company to have a presence on this incredible online database. Pinterest is an ideal resource for driving traffic to your website, building your brand, connecting with potential customers, and establishing …

Millennial leaders: How can millennials lead multigenerational teams?

The oldest members of the millennial generation are now in their 30s, so it’s not uncommon to find millennial leaders in the workplace. There are plenty of stereotypes about millennials at work, but are these stereotypes true? And if they are true, are they positive or a negative when it …

How Culture Can Influence the Success of Your Business

After graduating from university, Lisa Spiden — the founder of FibreHR and Roster Right — embarked on a backpacking trip across Europe before eventually landing in London and, consequently, into Human Resources with HSBC Investment Bank and BC Global. From there, she worked with several large organizations before taking on …

A Beginner’s Guide to Selling Digital Goods with WordPress

In the previous post on creating an ecommerce store with WordPress, we learned how to set up an ecommerce store in WordPress with the help of WooCommerce. We covered topics such as shipping, inventory, adding new products, WooCommerce themes and extensions, and more. However, we’ve yet to discuss what to …

5 Super Bowl promotions to help your small business score during the big game

Most advertisers will pay more than $5 million to run a TV ad during Super Bowl LIII this February. It’s not uncommon for companies to invest billions in Super Bowl promotions in hopes of capturing the attention of America. If you don’t work for one of the companies that can …

Employers must take better action to avoid sick building syndrome

Sick building syndrome is a collective term to describe when occupants of a specific building suffer from a related illness. Problems can either be localised to a specific room or more widespread throughout a building. The symptoms can manifest as headaches, blocked or runny noses, skin irritations, sore eyes or …

Regional office occupier markets enjoyed record breaking level of take-up in 2018

There was a record-breaking rate of take-up within the regional office occupier markets outside of London and the South East in 2018, with few signs of Brexit-related uncertainty, according to an analysis by CBRE. Across the ten regional cities monitored by CBRE, provisional analysis shows that overall take-up reached nearly …

How to add schema to WordPress

Adding schema to WordPress is an easy way to help Google better understand your website content. You’re helping the algorithm by using a markup language which has been specifically devised for search engines. Google keeps making efforts into understanding content on websites, through Natural Language Processing techniques and more, then rewarding and …

Working environment, not time of the year has most negative effect on staff wellbeing

  Half of employees say that their working environment has a negative effect on their mental health (51 percent) and wellbeing (49 percent) and two-thirds (67 percent) say that they only ‘sometimes, rarely or never’ feel valued at work. The research by Peldon Rose shows that two-thirds of employees (64 …

Only a quarter of women and minority employees believe they benefit from corporate diversity programmes

Investment in diversity programmes has become commonplace: 98 percent of companies offer such programs. But that investment is falling far short of the mark: three-quarters of employees in diverse groups—women, racial/ethnic minorities, and those who identify as LGBTQ—do not indicate that they have personally benefited from their companies’ diversity programmes. …

Are You Getting Through? Email Open Rates by Industry

There’s no doubt that email marketing can be an extremely effective tool to drive conversions; a survey from Econsultancy found that three quarters of companies agree it offers ‘excellent’ to ‘good’ ROI. However, it’s important to note that, perhaps unsurprisingly, metrics such as open rate can vary a lot depending …

Five Tips for Entrepreneurs to Increase the Price of a Home in 2018

The forecasts of different banking entities suggest that the purchase of housing will increase by 2018 from between 5% and 7%. The location, the state of the building, the offers and demand of the area, the surface or the orientation are right now the determining factors for calculating the price …

Three Compelling Questions to Ask in Any Sales Campaign

One thing that the most proficient salespeople instinctively and intuitively do on a consistent basis is to focus on the right deals. They seem to have their own built‐in or hard‐wired qualification system for accurately and effectively assessing their sales opportunities. They clearly don’t chase every deal that’s placed in …

4 Super Bowl marketing ideas for your eCommerce store

When you look at the revenue of professional sports leagues across the globe, America’s National Football League (NFL) sits at the very top by a good margin. It should come as no surprise then, that the most profitable pro athletic association in the world generates an enormous amount of money …

Flexible working mothers more likely to work the most unpaid hours

Flexible working is supposed to be a boon to working parents, but it seems it’s not without its disadvantages, as a new academic study has found that part-time working mothers who have the ability to control their own schedule often end up working an increased amount of unpaid overtime.  The …