What is one strategy to increase summer sales in B2B, during a time when many people are out of the office? To help your B2B business increase summer sales, we asked business leaders and marketing professionals this question for their best ideas. From developing strategic brand partnerships to engaging customers …
Business naming is big business. There are entire companies whose sole product is helping entrepreneurs identify the perfect name for their venture. Naming a business is not only difficult because of the endless possibilities available. It’s also challenging because so much can ride on a name — seventy-seven percent of …
There are times when you will need to migrate a WordPress website to a new host or a different server. Perhaps you want to change a website’s structure, optimize it for mobile or you may just be dissatisfied with your current server’s service and performance. Migrating can solve your problem …
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
No matter how much experience you have, finding shortcuts can streamline your workflow and help you be more productive. Luckily, there are tons of website development tools designed to help take the stress out of your projects so you can get more done with less effort. You don’t have to …
As a digital entrepreneur — from selling products to customers online to providing services to global organizations — goal-setting is critical for your success. But digital entrepreneurs operate in a specialized arena that presents unique challenges and opportunities. Those considerations color the process of setting business goals — beyond revenue …
Local search is crucial to a successful marketing strategy for small business. For any business to succeed, it must find ways to reach out to potential customers. Today, digital marketing is the go-to form of marketing and is an important part of doing business. One of the ways to improve …
During a post-college surfing trip to Costa Rica in 2010, Paul Goodman and Griffin Thall fell in love with the local artisan scene. From the colorful hand woven bracelets sold in each corner to the meaningful conversations with the locals, the two SoCal friends were inspired by the laid-back lifestyle …
You know the feeling. You’ve set up a sharp-looking WordPress website that’s sure to wow visitors, but there’s one problem — it just isn’t loading fast enough. Will visitors wait for your lovely page to render? Probably not. Fortunately, you have the power to speed up WordPress and get those …
