Mission statement vs. vision statement — What’s the difference?

It’s widely agreed that mission and vision statements are both important parts of an overall company strategy. However, there can be some confusion about when to use a mission statement vs. a vision statement. Although the two terms are often used interchangeably, there is a significant difference between them. A …

How to promote your healthy food delivery service on Facebook

This post was originally published on March 9, 2017, and was updated on April 24, 2020. If you’re running a restaurant that offers healthy food or offer healthy ingredients for delivery, you’re probably trying to find the best places to reach your target customers. Have you considered Facebook? At the …

Using Google Analytics and Google Search Console to find out what’s bringing people to your website

Most established online businesses harness the use of Google Analytics and Google Search Console to find out what’s bringing people to their site. However, if you’re an established business recently moving online due to COVID-19 or you’re a new business, then you might feel a little intimidated. There’s so much …