9 steps to Largest Contentful Paint optimization 

Largest Contentful Paint (LCP) isn’t just about making Google happy. LCP optimization is key to providing better user experiences, as visitors are more quickly presented with useful content. This can give you quite a competitive advantage over sites where content displays little by little, tempting the frustrated visitor to bounce. …

Everything you need to know about user experience (UX) design 

A perfect UX design involves deep design knowledge, technology, and human psychology. It involves knowing the qualities of a good product and what drives people to a website (and keeps them coming back). More specifically, an excellent UX design process makes it possible to get the right balance between users, …

Networking for women: 7 ways to work your network for leads and clients

There is a big ugly misconception about women entrepreneurs, business owners and freelancers. It’s that women are more likely to compete with each other than support each other. As a female freelancer who works primarily with other female business owners, I’m here to tell you that is far from the …

Guide to WordPress Security

A great-looking, high-performing website can be the key to success online, and WordPress checks all the boxes. It’s almost infinitely scalable and capable of nearly endless functionality. However, as with any website, WordPress requires security measures to keep it online and running at its best. This WordPress security guide will …

Marketing automation — Guide to getting started with a marketing automation system

As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the million other things on your to-do list, marketing can fall down the list of priorities. But it doesn’t have to be this way! Marketing automation …

What is a zero-day attack?

In an increasingly hyper-connected, ever-evolving digital age, cyber security has never been more important — and if you’re a small- to medium-sized business owner, this applies to you, too. That said, one of the most prevalent and threatening of all cyber violations is something called a zero-day attack. To put …