E-business & E-marketing
If you’ve ever studied marketing theory — or even if you only know the basics — you’ll have heard about this thing called the “sales funnel.” It’s one of those marketing concepts that’s pretty handy for business owners to know about. And while it may seem like something contained within …
The whole point of a website security audit is to give you and your clients peace of mind. Knowing that you have gone through a client’s site, eliminated any website vulnerability you identify, and secured the site should bring a smile to your face. Related: Making website maintenance plans a …
With over 55,000 known plugins available for WordPress, it can get just a little confusing — to say the least — knowing the essential plugins for a WordPress site. There are plugins for functionality, SEO, security, and more. While there is no end-all-be-all plugin or plugin array, certain plugins one …
Team building during the pandemic has been tough. Small businesses have rapidly gone from mostly in-person to mostly remote. Even as employees return to in-person work, many people will continue to work remotely or have team members in other locations. Workplace shifts and new company culture norms have given rise …
Business naming is big business. There are entire companies whose sole product is helping entrepreneurs identify the perfect name for their venture. Naming a business is not only difficult because of the endless possibilities available. It’s also challenging because so much can ride on a name — seventy-seven percent of …
As you may know, WordPress is written with the PHP coding language, which requires updates to the latest version in order to remain secure and running its best. But before getting on the latest version, it’s important to test PHP updates to ensure it works with the other components of …
The first step after purchasing a domain name is to build and design your own website. But ask any small business owner about website design and you’ll find that building a website seems like too tall of a task to tackle on your own. Fortunately, technologies and tools have …
Have you ever considered what a browser does when your website loads? There are quite a few processes that happen. Your browser displays a mix of HTML, CSS, and JavaScript for you to view. When you are using a content management system, like WordPress, there are also data elements retrieved …
Editor’s note: This SSL article was originally published on September 5, 2013, and was updated on July 25, 2018. What is SSL? You might have heard the term SSL, or maybe someone said your website needs an SSL certificate but you aren’t sure what one is. That’s OK. By the …
