There is no greater resource than your present happy customers. Especially when it comes to selling your products and services to new prospects. While you can use their written words on your website or social media platforms, a video testimonial is much more impactful. It’s one of your most powerful …
For much of recent history, a sizeable segment of professional web designers turned up their collective noses at DIY website builders. You know, those products that promise literally anyone can build a site with minimal effort. This makes sense on a couple of fronts. First, the marketing hype rarely held …
In today’s digital age, creating an online identity that showcases both your personal opinions and professional expertise is essential for reaching a wider audience. Just as your offline reputation matters, your online persona can significantly impact your career, especially in fields like digital marketing. Building a personal brand means establishing …
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According to research, over 3.6 billion people use social media worldwide, a number projected to increase to almost 4.41 billion in 2025. With such a massive presence of people on social media channels, businesses can’t afford to miss the huge opportunity of reaching wider audiences through social media marketing. It …
The Genius of the Taylor Swift Marketing Machine… In the world of music, few artists have achieved the level of success and acclaim that Taylor Swift has. With multiple chart-topping albums, numerous awards, and a massive global fan base, Swift’s impact on the music industry is undeniable. However, beyond her …
In life, there are certain situations where you probably shouldn’t press your luck. For example, if you see a cobra taking a nap, don’t poke it with a stick. And if you run across a busy web designer, don’t force them to change their workflow. In either case, you won’t …
The following article is an excerpt from PHP & MySQL: Novice to Ninja, 7th Edition, a hands-on guide to learning all the tools, principles, and techniques needed to build a professional web application using PHP and MySQL. In this tutorial, you’ll learn the basics of PHP, including statements, variables, operators, …
There’s an aspect of the compliance conversation too many organizations overlook, and it’s nearly as important as how data gets used: data retention and deletion policies. Recently, a €14.5 million GDPR fine was issued for a non-compliant data retention schedule. And a new report from 451 Research reveals that 31% …
