Andrew Sheffield and Rachel Kaplan were ready to make 2020 a big year. The couple moved in together on March 1, 2020, started planning trips, and looked forward to an adventure-filled future. But, like the rest of the world, their plans came to a grinding halt thanks to the COVID-19 …
On the surface, selling digital products with WooCommerce doesn’t seem much different than selling physical goods. You need to create a website detailing your products, drive relevant traffic to said site, and convert the visitors into customers. However, there are some key distinctions that require consideration. Whether you sell software, …
If you’re looking to improve your website’s traffic and overall engagement, you need to start implementing a content marketing strategy. Content marketing is one of the most effective ways to reach your target audience and engage them with your brand. Below, we will discuss essential elements that are key to …
How Real Estate Agents Get Press Why should real estate agents worry about getting press? You do your own advertising, and you can have a steady business without concerning yourself with the trouble of looking for publicity. So, why should you care if you are getting press attention? …
When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products …
5 Sure Ways for Real Estate Agents to Drive Web Traffic Through Social Media As a real estate agent, the constantly demanding lifestyle that you lead will cause you to have less time for yourself because you have several clients to attend to daily. As client-focused as …
The WSJ reports that Lululemon, the activewear clothier for women’s yoga apparel is expanding beyond its roots. There’s a lesson in this for business owners. Often times we’re advised to go niche and that is GOOD advice. However, as you grow and you gain expertise in one market, it’s ok …
If you’re looking for a way to make money with domain names, or if you’re a savvy investor trying to flesh out a more diverse portfolio, domain speculation may seem attractive to you. But is domain name speculation still a viable strategy? And if so, what’s the best way to …
The phrases “brand” and “logo” are sometimes used interchangeably. Here’s how to create a distinctive (and memorable) brand identity in 2023. Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating …
