You racked your brain to come up with just the right name for your business online. Your domain name — a name that perfectly represents who you are and what you’ve got to offer. Maybe you nabbed a .com or went with a descriptive domain extension — like .app or .photography or …
Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. What is a media kit? It’s the not-so-secret source of high-resolution images, detailed information on …
If you create videos in Adobe After Effects, you’re sure to need a lower thirds overlay. You’ll see these overlays covering the bottom third of a video and are used to add more detail. Here are three popular ways that you’ll see lower thirds used in video productions: Introducing a …
A while back, I got an email from a reader who wanted to know how I’d invest if I recently graduated from college. This is an interesting question. On one hand, we are doing pretty well financially so that means I did a lot of things right. However, I also …
We talk a lot about how to live your “best life”. But what does it look like if you wanted to know the steps to live your worst life? I’m a host of Breakfast with Champions, one of the fastest-growing shows on Clubhouse (the audio only app). In an episode, …
It’s no secret that Rihanna is the queen of setting personal branding goals. She is the world’s wealthiest artist and second richest female. Rihanna’s empire is just behind that of Oprah, yet another queen of personal branding. In addition to her singing career, Rihanna has become a pioneer in pop …
Business naming is big business. There are entire companies whose sole product is helping entrepreneurs identify the perfect name for their venture. Naming a business is not only difficult because of the endless possibilities available. It’s also challenging because so much can ride on a name — seventy-seven percent of …
Social media automation tools enable seamless management of social accounts across a range of different platforms. These automation tools let you dedicate more time to building an audience and implementing social media campaign strategies that work. To start off, we’ll discuss the following in this article: what social media marketing …
There are lots of very wrong myths out there about entrepreneurs that may be worthwhile for you to examine as you think about whether starting a business is right for you. In his book, How to Start and Operate a Business: Winning the Entrepreneurial Game, which I published a number of years ago, author David …
