Episode 71 – Finding the Biggest Levers to Pull for Conversion Rate Improvements

My guest on this show is a legend in the eCommerce space.  He’s the founder of the Shopify Agency, Ethercycle. He’s the host of the wildly popular Unofficial Shopify Podcast.  And, he’s just an overall really smart dude. When most ecommerce companies consider conversion rate optimization the usually immediately think …

C-suite reskills to face challenge of disruption

An emerging super-group of employees and consumers in the UK is adding intense pressure to already challenged C-suite leaders who are navigating tough economic, technological and geo-political environments – further threatening company growth, a new Accenture (NYSE: ACN) study finds. With nearly three-quarters (73 percent) of these powerful stakeholders believing …