How to Franchise Your Small Business (Things You Must Know to Succeed )

Franchises can be an excellent way to maximize business growth while minimizing the overhead costs involved with opening additional locations. You are basically leasing rights to your model, brand, and business strategy to another entrepreneur in a franchised business. The franchisee receives a proven business model and ongoing support to …

Waffle House Exec Shares Why Mentorship Is Essential for Successful Leaders

Bert Thornton has spent 40 years leading the growth of Waffle House, as its former President and COO.  Mentorship has been an important part of his success. When Bert started there were a handful of Waffle Houses, when he retired, they had thousands. Bert’s passion is developing future leaders through …

Customer Relationship Management for Small Businesses: The Benefits of a CRM

What is CRM and why do you need it? CRM is a customer database to help you keep track of customer interactions with your business so you can serve them better. CRM stands for “customer relationship management” CRM helps you follow up with potential customers. The lack of follow up …