How to Franchise Your Small Business (Things You Must Know to Succeed )

Franchises can be an excellent way to maximize business growth while minimizing the overhead costs involved with opening additional locations. You are basically leasing rights to your model, brand, and business strategy to another entrepreneur in a franchised business. The franchisee receives a proven business model and ongoing support to …

Mission First or Profit First – Mission Driven Clothing Retailer Thrives

Having a strong community is a powerful way to build your business. If your business is more than just “products”, but a “community” it’s much more powerful. Having a customer is nice, in fact, it’s essential. AND having an energized community means you’ll always have customers. In my book “Celebrity …

Tough Times Persist For Small Biz Says Facebook Global SMB Survey

Facebook’s Global State of Small Business Report presents a relatively gloomful picture of small business economics. The pandemic started in early 2020, continues to negatively affect the entire globe. I believe civil unrest in Europe is also causing global economic concerns. We’ll first unpack some of the highlights inside the …

10 Myths About Entrepreneurs

There are lots of very wrong myths out there about entrepreneurs that may be worthwhile for you to examine as you think about whether starting a business is right for you. In his book, How to Start and Operate a Business: Winning the Entrepreneurial Game, which I published a number of years ago, author David …

Crafting a Strong Online Presence: Strategies for Personal and Professional Branding

In today’s digital age, creating an online identity that showcases both your personal opinions and professional expertise is essential for reaching a wider audience. Just as your offline reputation matters, your online persona can significantly impact your career, especially in fields like digital marketing. Building a personal brand means establishing …

National Hispanic Heritage Month: Positive impact the culture has made on the fabric of the American Landscape…

U.S. Latinos for National Hispanic Heritage Month and The Positive Impact on the Fabric of the American Landscape… National Hispanic Heritage Month, celebrated from September 15th to October 15th, is a time to recognize and honor the rich history, culture, and contributions of Hispanic and Latino Americans in the United …