How to choose the best Etsy shop name (+9 inspiring examples)

Business naming is big business. There are entire companies whose sole product is helping entrepreneurs identify the perfect name for their venture. Naming a business is not only difficult because of the endless possibilities available. It’s also challenging because so much can ride on a name — seventy-seven percent of …

A purpose-driven business: GoDaddy Q&A with Pura Vida founders Griffin Thall and Paul Goodman

During a post-college surfing trip to Costa Rica in 2010, Paul Goodman and Griffin Thall fell in love with the local artisan scene. From the colorful hand woven bracelets sold in each corner to the meaningful conversations with the locals, the two SoCal friends were inspired by the laid-back lifestyle …

Building Your Personal Brand on Social Media

Building Your Personal Brand on Social Media Creating an online identity representing your personal opinions and professional expertise is necessary to attract more audiences. When it comes to your digital advertising profession, how you display yourself on the internet is as crucial as how you represent yourself offline. When you …

Article Marketing

Article marketing has actually been about due to the fact that the invention of the printing press. This has actually been a method for a company to not just supply free insight in the kind of an informational Write-up yet additionally free advertisement for their services. A great example would …

Influencer Marketing: the $68M secret you don’t know

Pura Vida Bracelets reported $68.3 Million in revenue for 2023 leading to an incredible acquisition by Vera Bradley — and they credit a lot of that success to influencer marketing. Gretta Rose van Riel used influencer marketing to build multiple 8-figure ecommerce brands.  Scott Paul got LeBron James to promote his …