E-business & E-marketing
Editor’s Note: This article on the WordPress theme structure was first published on October 5, 2015. It was updated on October 24, 2018. Understanding the WordPress theme structure is an important part of the front-end development process. The files of a WordPress theme work together to create the design and …
ClickFunnels Review – Is It Worth It For eCommerce? So, you want to convert website visitors into customers. And you’ve read that ClickFunnels might be the best way to do that. It sounds like a tantalising prospect: A sales page builder that does all the hard work for you …
Affiliate marketing is a strategy that many bloggers and content marketers rely on as an additional revenue source — or even a major stream of income. Often those conversions depend on how you present information on a given product or service through a blog post, video, podcast or other medium. As …
This post was originally published on Dec. 30, 2015, and was updated on July 18, 2019. Why learn how to build a WordPress website? Well, here’s a scenario to consider: You run into a friend you haven’t seen in quite some time at the supermarket. While catching up, you mention …
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
In an increasingly hyper-connected, ever-evolving digital age, cyber security has never been more important — and if you’re a small- to medium-sized business owner, this applies to you, too. That said, one of the most prevalent and threatening of all cyber violations is something called a zero-day attack. To put …
When it comes to building your web presence, WordPress is the most popular choice. At the moment of writing this article, WordPress powers more than 30% of all websites, whether aided by managed WordPress hosting or not. There are several reasons why WordPress is a popular choice for websites: It’s free …
For decades presidents have called small businesses “the backbone of America.” That statement rings true, perhaps now more than ever. The United States happens to be an incredible place to start your own business — and that is not something to take for granted. Though the economic landscape has changed …
If you’ve ever studied marketing theory — or even if you only know the basics — you’ll have heard about this thing called the “sales funnel.” It’s one of those marketing concepts that’s pretty handy for business owners to know about. And while it may seem like something contained within …
