E-business & E-marketing
This post was originally published on Dec. 30, 2015, and was updated on July 18, 2019. Why learn how to build a WordPress website? Well, here’s a scenario to consider: You run into a friend you haven’t seen in quite some time at the supermarket. While catching up, you mention …
The Art of Constructive Critique in Web Design Much of the web design process depends on feedback. We learn about our client’s needs, then design a website with them and their audience in mind. For their part, clients are pretty good at telling us if we’ve hit the mark (or …
A perfect UX design involves deep design knowledge, technology, and human psychology. It involves knowing the qualities of a good product and what drives people to a website (and keeps them coming back). More specifically, an excellent UX design process makes it possible to get the right balance between users, …
Any web designer or developer worth their salt will tell you referrals are key to getting new business. Learn about the proven methods and templates for getting social proof quickly and effortlessly, so you can spend more time doing what you love. To get started, try out these strategies for …
If you’ve ever studied marketing theory — or even if you only know the basics — you’ll have heard about this thing called the “sales funnel.” It’s one of those marketing concepts that’s pretty handy for business owners to know about. And while it may seem like something contained within …
Business naming is big business. There are entire companies whose sole product is helping entrepreneurs identify the perfect name for their venture. Naming a business is not only difficult because of the endless possibilities available. It’s also challenging because so much can ride on a name — seventy-seven percent of …
As you may know, WordPress is written with the PHP coding language, which requires updates to the latest version in order to remain secure and running its best. But before getting on the latest version, it’s important to test PHP updates to ensure it works with the other components of …
Editor’s note: This SSL article was originally published on September 5, 2013, and was updated on July 25, 2018. What is SSL? You might have heard the term SSL, or maybe someone said your website needs an SSL certificate but you aren’t sure what one is. That’s OK. By the …
A straightforward email can go a long way in converting leads to clients. When someone expresses interest in your services and hands over their email address, follow up with one of these free email templates for lead outreach. You can copy and paste them, as is, or add a few …
