E-business & E-marketing
This post was originally published on Dec. 30, 2015, and was updated on July 18, 2019. Why learn how to build a WordPress website? Well, here’s a scenario to consider: You run into a friend you haven’t seen in quite some time at the supermarket. While catching up, you mention …
The internet. Such a beautiful thing. Yet, like a wild animal, it can sometimes be dangerous. If you’ve been online for even a short amount of time, you probably know that sometimes bad things can happen to good websites. What’s the “Not Secure” warning about? If you’re seeing the warning …
There is a story that I tell to all my executive coaching clients. It’s an old story. One you heard as a child. A hare and a tortoise decided to race. The hare had the potential, but the tortoise had the discipline. As the hare stopped for a break, the …
Building Your Personal Brand on Social Media. Creating an online identity that reflects your personal opinions and professional expertise is essential for attracting a wider audience. In the digital advertising profession, how you present yourself online is just as crucial as your offline presence. By establishing a personal brand, you …
We compiled a list of 50 SEO stats and online search facts to remind you of something important: To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to …
A straightforward email can go a long way in converting leads to clients. When someone expresses interest in your services and hands over their email address, follow up with one of these free email templates for lead outreach. You can copy and paste them, as is, or add a few …
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous conversations and research. Here’s everything you need to …
When you are advertising a product as an affiliate to a company you will be given a unique link to that product that has your affiliate ID in it. This way the customers that come to the company’s website from your link are associated with you and only you. So …
