E-business & E-marketing
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. What is a media kit? It’s the not-so-secret source of high-resolution images, detailed information on …
Shipping labels may not seem like a big part of running an ecommerce business, but they are vital to logistics and a well-run order fulfillment process. The absence of clear and organized shipping labels for WooCommerce would lead to delivery errors and a poor experience for your customers. When you …
Merchants are legally obligated to obtain a supplier’s agreement if they are reselling goods through any channel. However, often times, the last thing on a merchant’s mind when thinking ahead to driving revenue is the chance of encountering a wholesale supplier scam — but it can, and does, happen. Wholesale …
As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the million other things on your to-do list, marketing can fall down the list of priorities. But it doesn’t have to be this way! Marketing automation …
Communication with your customers is everything for your business. It’s how you form connections and strengthen relationships. It’s how you present your brand and market your products and services. And it’s the best way to resolve conflicts and address potential threats to your business. As we approach the second half …
Once you get into a steady rhythm of site-building gigs, it’s a good idea to look for other sources of recurring revenue. In fact, one sits right under your nose. You might be hosting those sites on your clients’ plans or even shopping providers for them, but have you ever …
On the surface, selling digital products with WooCommerce doesn’t seem much different than selling physical goods. You need to create a website detailing your products, drive relevant traffic to said site, and convert the visitors into customers. However, there are some key distinctions that require consideration. Whether you sell software, …
Driving repeat business for your eCommerce shop goes beyond having great products. In today’s fast-paced, at-your-door-in-two-days eCommerce world, online sellers need to give their customers more to hold on to. Buyers want to support businesses with similar values and interesting stories to tell — and that’s why we’re going to learn …
