The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, …
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in …
SEO is an effective way to boost visibility, drive traffic to your site, and increase conversion rates. However, common SEO mistakes can work against you and hurt your business efforts. The Internet has changed the face of marketing. Consumers don’t have to wait for a salesperson to knock on their …
The internet is not just the information superhighway. It is also one of the most lucrative income-generating machines at your disposal.. Have you heard several “rags to riches” stories about individuals who succeed in making money online? Some of them started from scratch—renting personal computers on Internet cafes or used …
Editor’s Note: This article was originally published on July 31, 2015. It was updated on October 20, 2018. Is WordPress only for blogs? Or can it handle blogs and so much more? I know a lot of small business owners who have heard about WordPress and wonder if it’s something …
On My Wall I have a grouping of four quotations on the wall in my office. In my previous posts I discussed these three: Life isn’t about finding yourself. Life is about creating yourself. (George Bernard Shaw) What would you do if you knew you could not fail? (unknown, also …
We talk a lot about how to live your “best life”. But what does it look like if you wanted to know the steps to live your worst life? I’m a host of Breakfast with Champions, one of the fastest-growing shows on Clubhouse (the audio only app). In an episode, …
Any hopes that cyber attacks would slow down in 2022 have been crushed as attacks targeting a wide range of prominent organizations continue to hit the news. From the new threats of cyber warfare to financial institutions, here are some of the top cyber attacks seen last month. Russian Cybercriminal …
Made in America, GoDaddy’s documentary series showcasing the resilience and determination of extraordinary entrepreneurs is back with season 4, highlighting some exciting entrepreneurs in America’s Charm City — the city of Baltimore. Steeped in history, Baltimore is a thriving community that honors the past while keeping a keen eye …
