When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products …
So you want to create an online business? Welcome to the club! The freedom of releasing your own content or products for anyone in the world to access is liberating. Your website could lead to fame and fortune … but where do you start? This article lists the best website builders and …
In the past few weeks, college graduates have moved their tassels from the right to the left. Some are moving to their first jobs, some are still looking and others have decided to extend their college experience all of which will need to be managed with digital calendars. During college, students …
Whether we like it or not, online businesses are slowly taking over. The pandemic has undoubtedly contributed to this trend to a great degree. More and more people decide to try their luck in one of the fastest-growing industries. That’s why it is easier than ever before to start and …
Hacking and hacking back, March was certainly a busy month for cyber-attacks. From Microsoft to TransUnion South Africa, these are some of the biggest threats cybersecurity saw last month. Notorious Hacker Gang Lapsus$ Posts Stolen Source Code from Microsoft . . . In March, the Lapsus$ hacking group, infamous for …
As an entrepreneur, you may know that creating a Unique Selling Proposition (USP) for your business is important. But what is a USP, exactly? And more importantly, how can you go about creating one for your own business? Let’s take a closer look at Unique Selling Propositions, why you need …
A personal brand is more than a résumé. Your basic brand is more than an elevator pitch. It is more than a social media profile. Much more! Your professional brand is a codified manifestation of your innermost self, organized as a formalized expression of your outside professional self. It’s a …
It wasn’t so long ago that meetings were primarily held in person. Much to the chagrin of many web designers (myself included), remote get-togethers weren’t widely embraced by clients. What a difference a few years makes. Meetings were slowly trending towards remote platforms. Then the COVID-19 pandemic hit. Suddenly, Zoom …
This post was originally published on June 15, 2016, and was updated on Sept. 14, 2017, and June 5, 2019. In today’s information age, every successful business needs a website — even small, independent ventures. But a great-looking website doesn’t have to cost thousands of dollars. With the right tools and …
