12 steps to achieve vibrant branding in any new market. When your company is doing well, you’re ready to enter a new market and promote it. When your company is doing your brand well, you’re ready to enter a new market and promote your product or service to new customers. …
The Art of Constructive Critique in Web Design Much of the web design process depends on feedback. We learn about our client’s needs, then design a website with them and their audience in mind. For their part, clients are pretty good at telling us if we’ve hit the mark (or …
The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, …
Web design trends aren’t always a nod to what’s new. Take the popularity of the Synthwave aesthetic. It harkens back to the early 1980s – years before the world wide web was even invented. It’s gaudy and impractical. Yet it’s hard to deny both the charm and the feelings of …
As a developer, it’s important to always be learning. The industry is constantly changing, and if you don’t keep up, you’ll quickly fall behind. In this blog post, we will discuss seven learning habits that every developer should master. These habits will help you stay current in your field, and …
In an increasingly hyper-connected, ever-evolving digital age, cyber security has never been more important — and if you’re a small- to medium-sized business owner, this applies to you, too. That said, one of the most prevalent and threatening of all cyber violations is something called a zero-day attack. To put …
Team building during the pandemic has been tough. Small businesses have rapidly gone from mostly in-person to mostly remote. Even as employees return to in-person work, many people will continue to work remotely or have team members in other locations. Workplace shifts and new company culture norms have given rise …
As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the million other things on your to-do list, marketing can fall down the list of priorities. But it doesn’t have to be this way! Marketing automation …
How Social Media Benefits IT Blog Content If you’re on Facebook, regularly looking at other people’s hilarious statuses/posts, or on Instagram viewing an eye-catching photo or reel, you already know the benefits of social media. Social media is the ultimate connector, allowing you to reach the people you …
