Team building during the pandemic has been tough. Small businesses have rapidly gone from mostly in-person to mostly remote. Even as employees return to in-person work, many people will continue to work remotely or have team members in other locations. Workplace shifts and new company culture norms have given rise …
Every designer has run into “that” client. The one who dissects every aspect of your work and asks you to change the same thing a dozen times. It’s as if there’s no way to please them. They can be incredibly difficult to deal with. In some cases, you may be …
For much of recent history, a sizeable segment of professional web designers turned up their collective noses at DIY website builders. You know, those products that promise literally anyone can build a site with minimal effort. This makes sense on a couple of fronts. First, the marketing hype rarely held …
Joe Pascaretta knows a thing or two about small business growth. Yes, he heads small business marketing for Dun and Bradstreet but he has also run a landscaping business and he and his team speak to thousands of business owners year. Listen to our interview here on SoundCloud or here …
Over the last two years, business leaders have been guiding their firms through a succession of crises. Several of these were occurring at the same time. These include the pandemic, a series of “hundred-year” weather disasters, social upheaval, financial shocks, and substantial labor shortages. Leaders that are looking to the …
Are you a capable leader? This is a challenging question to respond to. The only evidence of successful leadership is whether or not people follow you, no matter how good a leader you might think you are. Your impression of your own failures or successes is distorted by a self-serving …
Why SEO Should Be a Cloud Computing Brand’s Best Friend If Google isn’t your best friend as a brand, then what’s the point of marketing yourselves, to begin with? For a brand to become recognizable and stand out among its competitors, having a strong presence on Google is …
To a prospective client, you as a freelance web designer are often perceived only to be good as your portfolio. They’re checking you out for the first time, and if you don’t make that positive first ion, you may not get their work. And if you don’t get work, you …
Your real estate business is growing, meaning you’re doing things right. But at some point, your business will outgrow your personal phone lines. Upgrading to a business phone system can simplify your job and boost your bottom line, whether you’re adding more employees or require more advanced calling and collaboration …
