SEO is an effective way to boost visibility, drive traffic to your site, and increase conversion rates. However, common SEO mistakes can work against you and hurt your business efforts. The Internet has changed the face of marketing. Consumers don’t have to wait for a salesperson to knock on their …
Whew! I finished our taxes and sent them in on time. Unfortunately, we owed the government over $3,000 because I didn’t pay enough estimated taxes. I also contributed $5,000 to my i401k for 2021. That reduced our tax liability a bit. Unfortunately, these big payments reduced our cash savings to …
Does Your Brand Reflect Who You Are? In today’s competitive business landscape, the role of branding goes beyond just products and services. Your brand is a reflection of your identity and values, acting as a bridge between your business and your customers. But does your brand truly convey who you …
“The US warns companies to stay on guard for possible Russian cyberattacks.” This is a phrase you’ve likely seen or heard within the last few months. Russia’s invasion of Ukraine in February 2022 was not only fought with boots on the ground, but with hands on keyboards too. Hackers have …
On the surface, selling digital products with WooCommerce doesn’t seem much different than selling physical goods. You need to create a website detailing your products, drive relevant traffic to said site, and convert the visitors into customers. However, there are some key distinctions that require consideration. Whether you sell software, …
If you want to give your photographs a cartoon or comic book effect, you could spend painstaking hours perfecting every detail. Or, you could rely on Photoshop actions to take some of the guesswork and manual labor out of the process for you. In fact, Photoshop actions can save you …
5 Sure Ways for Real Estate Agents to Drive Web Traffic Through Social Media As a real estate agent, the constantly demanding lifestyle that you lead will cause you to have less time for yourself because you have several clients to attend to daily. As client-focused as …
Barry Moltz new book, ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make, is a must-read to prompt you to take action. We know we need to take action. We know we need to change but we often don’t. We don’t take action. Based on …
When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products …
