March FIRE Update

Hey, everyone. Q1 is over! Boy, what an exciting year 2022 has been, so far. Well, exciting isn’t quite the right word. The world seems to be spinning out of control, but we have to figure out what we can and can’t control. I can’t do anything about inflation, the …

Branding Purpose

Think about how your brand, product, or service impacts the lives of those who use it. This provides the key to all of your branding efforts. When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, …

2022 California Road Trip

Whew, we made it back to Portland! That was a long road trip to California. We decided to drive from Portland instead of flying because the price of flight tickets for the three of us was so high. Gasoline was expensive too, but it was still a lot cheaper than …