Basic Brand

A personal brand is more than a résumé. Your basic brand is more than an elevator pitch. It is more than a social media profile. Much more! Your professional brand is a codified manifestation of your innermost self, organized as a formalized expression of your outside professional self. It’s a …

Affiliate links done right: Advice for web designers and developers

Affiliate marketing is a strategy that many bloggers and content marketers rely on as an additional revenue source — or even a major stream of income. Often those conversions depend on how you present information on a given product or service through a blog post, video, podcast or other medium. As …

4 Strategies for Improving Your Customer Service in 2022 

What makes a business successful? Some would say great products, others might argue it’s great employees. And while both of those are extremely important, they aren’t what keeps a business running. To truly be successful, you need to have loyal customers, and improving your customer service keeps them loyal. Globally, …

The 10 Best Free Lightroom Presets for Creating Stunning Portraits

Photography isn’t easy, and portrait presets help you make every photo look its best. You can boost colors, smooth edges, and stylishly fade surroundings into the background. And since you’re doing this in post-processing, you don’t have to get every image exactly right when you shoot it. To help get …